If subscriptions falter, paywalls crumble. Publishers will be forced to diversify revenue streams - again. Piet van Niekerk reports. Subscriptions are part of a strong revenue strategy, but not an entire revenue strategy in itself. Publishers will need to move beyond display advertising. Legacy publishers...
We are in the next technological and transformational revolution in media, this time driven by the explosion of AI. In the final segment of Mx3 Barcelona in the afternoon of 13 March, we will zoom in on AI and the media, with perspectives on: How...
The entertainment industry is undergoing seismic change and disruption. Emerging technologies such as Artificial Intelligence and cultural initiatives like Diversity, Equity and Inclusion are reshaping Hollywood. Where will this shift take the industry, and what are the implications for the media? Sharon Waxman, CEO and...
In the ever-evolving landscape of media, professionals, and practitioners within the industry face both unprecedented challenges and opportunities on a daily basis. Technology continues to reshape how content is created, distributed, and consumed. From emerging platforms that shift audience engagement patterns, media folk are challenged...
The premise of Mx3 Barcelona is that media verticals are valuable. Of course, not all verticals are created equal, and so, at the summit in March, we will have several speakers sharing their take on the “how to” when it comes to media verticalisation. Mx3...
Despite initial apprehension about implementing generative AI, publishers are warming up to its benefits. As such, 2024 will see the AI debate shift from pondering its threats to deliberating how to integrate it into newsrooms, predicts FT Strategies manager Aliya Itzkowitz. Many media leaders initially...
The business model for media and social media focuses on outrage, shock and anger. Now the writer, editor, and journalist Andrew Losowsky says media owners must ask themselves existential questions: What do they highlight? Why do they highlight it? What are the goals? He spoke...
In a world full of interruptions and noise, building direct and deep relationships with audiences is critical to media brand success. There is a reason for the vibrant vertical media sector, and that is that communities come first. At Mx3 Barcelona, we will dive deep...
In an average newsroom, only 5% of reporters have ChatGPT4. Only some know how to use it. So, what happens if you introduce scale? And give 2 500 journalists ChatGPT4? Generative AI can turbocharge online publishing, a Norwegian startup is proving – but only when...
At Mx3 Barcelona, you can learn from an equal number of Consumer Media and B2B Media professionals and find and adopt strategies and practices from both sectors to employ in your business back home. Mx3 Barcelona takes place on 12-13 March at the RBA auditorium in the city. You...
The more you engage with a customer, the more data you get, the better you can serve their needs, Paul Miller, CEO of a global B2B events company, realised when the Covid pandemic shut down events. His company has shown remarkable growth and bucked global...
In advance of Mx3 Barcelona (12-13th March 2024), an off-the-record international summit focusing on innovation in and across media verticals (B2C & B2B), we talk to one of the event's key partners, AdvantageCS. TL;DR: Innovation in subscription and billing management is coming thick and fast,...
In advance of Mx3 Barcelona (12-13th March 2024), an off-the-record international summit focusing on innovation in and across media verticals (B2C & B2B), we talk to one of the event’s key partners, Tickaroo. TL;DR: Readers crave authenticity, brevity, and digestible content, all key features of liveblogging. Liveblogs...
Special interest consumer and B2B media innovation is in the spotlight at Mx3 Barcelona, the international summit for content creators and media targeting well-defined communities of interest. Below, we introduce three of our (more than thirty) speakers and some of what they will discuss in...
In 2024, the world will go to the ballot box. From the USA to the UK, India, Russia, Indonesia, Taiwan, Ukraine and South Africa will hold elections. But how will voters know if what they see and hear is real? False information is already a...
While publishers' approach to OpenAI scraping publisher content may seem fragmented, from The New York Times suing OpenAI and Axel Springer doing a deal with OpenAI on its content, it's all part of natural friction that occurs around any substantial technological innovation. While a "unified...
Rachel Arthur is refreshingly optimistic. She is opening her newsroom to members – and she believes in doing good, portraying hope, and giving a voice to creative minds who don't have cosy links to the publishing old guard. It should be weird to talk about...
It is vitally important to differentiate between rights and risks when crafting policies for using artificial intelligence in the workplace. This was a key take-way when AI ethics and policy were scrutinised during an onstage conversation at the recent Mx3 AI event in London between...
Will Elon Musk's X tank in 2024 and go bankrupt? And what are the chances Musk will still own the platform he bought as Twitter and rebranded? Will generative AI come for our jobs? How powerful will it become? How wide will the schism between...
It's been a busy year at Mx3 Towers, but highly productive, with a rich seam of insightful media industry reports available for free download. We hope one or more of these will inspire and motivate you during the festive season. See you in 2024! Cobus,...
