Dan Weinstein, Co-CEO & Co-Founder of Underscore Talent, outlines how becoming a creator takes persistence and dedication, but once a loyal audience is built up, power…
A peek inside the AOP Digital Publishing Awards judging room shows that publishers are becoming faster, smarter, and more creative in their strategies – and…
The Financial Times is one of the key email newsletter innovators, publishing over thirty-six newsletters (some as individual product offerings). Sarah Ebner, Head of Newsletters…
Zefr’s Emma Lacey dissects the role misinformation is having on the entire media landscape, and puts forward a number of key recommendations. TL;DR: Platforms, publishers,…
The UK Association for Online Publishing (AOP) – the industry body representing digital publishers – held its first CRUNCH event of the year late last month in…
In an in-depth interview, Matus Banovic of leading central European publisher, REFRESHER, describes how they approach and engage Gen Z. The key? Keep it simple,…
Despite ChatGPT’s clear advantages, only human beings can understand and connect with other human beings. For this reason, human-written content will always deliver the most…
TikTok’s new long-form content feature, Series, offers a new monetization tool for publishers as well as an opportunity to deepen audience engagement. However, this does…
Gen Z will consume news from established media brands, but they want platform-specific content that is aligned with the format it is distributed on. Wavemaker’s…
The varied nature of newsworthy scientific breakthroughs creates a challenge for publishers reporting on them, not least the flexibility required to cover these stories in…
Stock gamification is the process of making financial news more enticing. It adds behavioural techniques from gaming (based on a person’s desire for competition and…
Amazon’s continued push into the world of programmatic advertising offers a vast pool of quality advertisers that publishers can access. Maor Davidovich of Adnimation explains…
In 2022, national brand U.S. ad spend reached nearly $100B, but brands are becoming more selective about where they invest. To succeed in this challenging…
The programmatic ecosystem is consolidating and publishers are seeking more from their remaining SSP partners. But that’s not enough – to achieve revenue growth, publishers…