Power dynamics in the creator economy: Social media platforms and creators
Dan Weinstein, Co-CEO & Co-Founder of Underscore Talent, outlines how becoming a creator takes persistence and dedication, but once a loyal audience is built up, power…
Inside the judging room: What can we learn about the future of digital publishing?
A peek inside the AOP Digital Publishing Awards judging room shows that publishers are becoming faster, smarter, and more creative in their strategies – and…
Head of Newsletters at the FT, Sarah Ebner, on using newsletters to build communities
The Financial Times is one of the key email newsletter innovators, publishing over thirty-six newsletters (some as individual product offerings). Sarah Ebner, Head of Newsletters…
The future of TikTok: What ChatGPT has to say
With the U.S. state of Montana this week banning TikTok here is a fascinating insight into what ChatGPT 4 predicts about the future of the…
AI: the latest big tech assault on publisher revenues
The immediate concern for publishers is not which tech giant wins the coming struggle for AI supremacy, it is the impact that generative AI will…
Tackling misinformation is an ecosystem-wide mission
Zefr’s Emma Lacey dissects the role misinformation is having on the entire media landscape, and puts forward a number of key recommendations. TL;DR: Platforms, publishers,…
How UK publishers, vendors, agencies, and regulators are solving the identity conundrum: AOP CRUNCH
The UK Association for Online Publishing (AOP) – the industry body representing digital publishers – held its first CRUNCH event of the year late last month in…
“The key to success is focusing on uncharted topics relevant to them”: REFRESHER shares how it connects with Gen Z
In an in-depth interview, Matus Banovic of leading central European publisher, REFRESHER, describes how they approach and engage Gen Z. The key? Keep it simple,…
PUR models: Current developments in the market
Ad-free reading models (also known as PUR models) provide end-users with a choice to either pay a fee to access ad-free content or to provide…
Will the ChatGPT future place more value on human-written content?
Despite ChatGPT’s clear advantages, only human beings can understand and connect with other human beings. For this reason, human-written content will always deliver the most…
TikTok’s new monetization feature and the benefits of short-form content
TikTok’s new long-form content feature, Series, offers a new monetization tool for publishers as well as an opportunity to deepen audience engagement. However, this does…
Next-generation news media: How to adapt to meet Gen-Z
Gen Z will consume news from established media brands, but they want platform-specific content that is aligned with the format it is distributed on. Wavemaker’s…
How to tackle the increasing demand for scientific content
The varied nature of newsworthy scientific breakthroughs creates a challenge for publishers reporting on them, not least the flexibility required to cover these stories in…
Stock gamification for news media: 3 cases that prove subscription growth, engagement, and monetization
Stock gamification is the process of making financial news more enticing. It adds behavioural techniques from gaming (based on a person’s desire for competition and…
Amazon’s advertising surge brings opportunities for publishers
Amazon’s continued push into the world of programmatic advertising offers a vast pool of quality advertisers that publishers can access. Maor Davidovich of Adnimation explains…
Automation vs. AI, what publishers need to know: The Media Roundup
Today’s roundup is brought to you by Chris. Automation vs. AI: What publishers need to know Our very own Peter Houston is about to release a…
Publishers: Redefining a healthy Internet ecosystem
The pending Department of Justice vs. Google adtech case will likely be pivotal in what happens in the future to the open web As the…
“Flexibility above all”: How publishers can win ad dollars in 2023
In 2022, national brand U.S. ad spend reached nearly $100B, but brands are becoming more selective about where they invest. To succeed in this challenging…
Time to rise above the ChatGPT noise: How AI may affect advertising and publishers
Refusing to get sucked into the tornado surrounding this new AI-driven innovation, Tom Richards at MiQ steps back to pull the reality out of the…
Publishers: Simplify your demand to make more revenue, not less
The programmatic ecosystem is consolidating and publishers are seeking more from their remaining SSP partners. But that’s not enough – to achieve revenue growth, publishers…
