In a world full of interruptions and noise, building direct and deep relationships with audiences is critical to media brand success. There is a reason for the vibrant vertical media sector, and that is that communities come first.
At Mx3 Barcelona, we will dive deep into the world of community-first media models.
Mx3 Barcelona takes place on 12-13 March 2024. With a strong focus on innovation in and across media verticals, it is for leaders, innovators and mavericks in Creator-led, Consumer and B2B media. All on-stage conversations at Mx3 Barcelona are off-the-record to create a safe space for open and honest dialogue, so you must be in the room to be in the conversation.
See the full agenda (subject to minor changes) here and sign up here.
Here are some of our community-focused sessions on the agenda.
SESSION 1: WHAT MARKET LEADERS DO
Natasha Christie-Miller has a storied B2B media career with companies such as EMAP and Ascential, where, among others, she was CEO of Ascential Intelligence. Natasha is now a Senior Advisor to the well-known TED Conferences franchise, Board Advisor to Walking on Earth, BAYY Agency and Edited, and NED of PGI VCT Plc. Communities are at the heart of the businesses she drives.
At Mx3 Barcelona, will share her immense experience in building community-driven businesses. Here’s more:
Invaluable content, engaged communities and success in business
We lift the lid on the secrets of market leaders: creating invaluable content, fostering engaged communities, and building innovative business models to drive sustainable success in highly competitive markets.
SESSION 2: MAKING CONVERSATIONS HAPPY
Andrew Losowsky is Head of Community Products at Vox Media in the US. His session will focus on:
Bringing people together: Three principles for making communities matter
Explore the three fundamental principles for building meaningful communities, focusing on strategies to bring people together and make their collective experience impactful and valuable.
SESSION 3: ENGAGING GEN Z and COLLEGE WOMEN?
Can you build a community-driven business if your audience is 10 million strong and counting? Her Campus Media engages college women and Gen Z in the US, and Co-founder and CEO Stephanie Kaplan Lewis will tell us more, in:
10 million and counting: Empowering college women and Gen Z
Discover how Her Campus Media, under Stephanie Kaplan Lewis’s leadership, has built a dynamic and unique media ecosystem, engaging over ten million people and expanding into consumer and B2B products and services.
SESSION 4: PRODUCT DEVELOPMENT
Richard O’Connor of B2B Marketing in the UK will share the story of Propolis, a community-driven product developed during the pandemic. Here are more details on his session:
Innovation through a crisis: Crafting a world-leading B2B community product
Challenge breeds opportunity: We learn more about the development and launch of Propolis, a world-class community product, and how B2B Marketing iterates to enhance community innovation and engagement continually.
See more sessions in the agenda, here.
Join us in Barcelona for these and other on– and off-stage conversations.
Cobus & the Mx3 team
