“New stories bring new context, and new context trigger new advertisers.” As part of our Collectif, in which we feature the work of our partners (see more here), Joris van Lierop of The Content Exchange explains how content licensing is being disrupted, and crucially, how significant content licensing opportunities have emerged for media brands of all sizes. It’s simply a question of harnessing them… Content alliances are not new – Getty Images built its business off the back of it. However, over the past few years, a new breed of content licensing specialists has sprung up. Crucially, these companies are not…
