It’s been a busy year at Mx3 Towers, but highly productive, with a rich seam of insightful media industry reports available for free download. We hope one or more of these will inspire and motivate you during the festive season. See you in 2024! Cobus, John, Bastian and Jez.
In tandem with our flagship events, 2023 has seen Media Makers Meet – Mx3 release a number of specialised reports. Some of these reports were in-depth takeaways of the events we organised throughout the year, but we have also produced a series of independent, standalone reports looking at specific industry issues and themes.
We hope that one or more of the following reports inspires you and encourages you to take action alongside the numerous opportunities (and challenges) that lie ahead in 2024.
Before we dive in, just a quick invitation to join us in Barcelona in March 2024. Our Barcelona summit focuses squarely on media innovation in and across verticals, with creators, consumer and B2B media leaders and doers sharing insights. Stage sessions are off-the-record fireside chats, and attendees have opportunities to book “Mx3 Huddles” one-to-one meetings with experts.
In June 2024, we will also be organising the FIPP World Congress. Those of you familiar with the FIPP World Media Congress will know that we have produced the show in the past two years. In 2024, FIPP turns 99, but rather than look back, Congress will, as always, look at what’s ahead for multi-platform magazines and other media. Learn more about the 2024 edition here.
Now, onto the reports…
Media Moments 2023: This report, written by our media partners Media Voices, looks at the key events which have shaped the media and publishing industry this past calendar year. The report covers ten subject areas: print, AI, newsletters, podcasts, subscriptions, platforms, local news, DE&I, broadcast and trust.
Innovators in Specialist Media Europe (Consumer media): Written by Carolyn Morgan, we profile twenty innovative European publishers and media businesses who are experimenting with content formats or business models. From these case studies, we extract best practice tips that can be applied to any consumer specialist media business.
Innovators in Specialist Media Europe (B2B media): 20 of Europe’s specialist media innovators share their experiences and strategies for growing revenues. This report is part of our commitment to the specialist media sector, that is, those media producers and their tech enablers serving well-defined communities of interest.
Skills, Talent and Recruitment in the Age of AI: Retention post-COVID has become challenging due to people’s disillusionment with careers and their work environments. But there is now another consideration to factor in: AI. In short, how are companies adapting to the challenge of AI in terms of recruitment, staffing, upskilling, and the nurturing of employees’ well-being?
Media for Interest-Based Communities: Rich insights on niche audiences and how to successfully engage and monetise them. This is the third of three FIPP Congress 2023 reports and outlines how a revival of 20-year-old editorial concepts and smart new monetisation strategies are at the centre of a publishing revival.
How Technology Will Shape the Future of Media: Taken from insights shared at FIPP World Media Congress 2023, the report features presentations from many of the world’s leading publishers and platforms, including Google, Axel Springer, and others – as well as leading commentators including Rafat Ali, CEO of Skift and Richard Lee, CIO of the Media Lens Group.
Key Trends from the FIPP World Media Congress 2023: The main takeaways of presentations from many of the world’s leading publishers and platforms, including TMB, Bonnier, Substack, Google, Axel Springer, Condé Nast, and others. The event covered many of the latest innovations, trends and opportunities facing media companies.
AI and the Media: In this report, industry experts from across the globe look at the development of AI, how the media has begun to experiment with it, and the impact it will have in the future. Along the way, we will list tools that are useful to media companies and also look at how AI will usher in a new era for media.
AI Implications on Gen Z Audience Development: Produced in partnership with Yoof Agency, one of Europe’s leading Gen Z specialists, the report pinpoints how you can leverage AI to engage with Gen Z more effectively and authentically. Finally, the report offers several creative AI ideas you can harness immediately to engage your younger audiences.
Strategies for Navigating An Economic Downturn: We interviewed thought leaders from across the publishing landscape, including agency owners, innovators, M&A specialists, and tech entrepreneurs. We asked them how they felt the next couple of years would develop, how they see their businesses progressing, and what advice they would give to their peers.
