In the ever-evolving landscape of media, professionals, and practitioners within the industry face both unprecedented challenges and opportunities on a daily basis.
Technology continues to reshape how content is created, distributed, and consumed. From emerging platforms that shift audience engagement patterns, media folk are challenged daily to stay ahead of the curve.
At Mx3 Barcelona, on 12-13 March 2024, every session focuses on an element of media innovation. In the Creator-, Consumer, and B2B media space. These conversations are all off-the-record to create a safe space for open and honest dialogue and to provide attendees with unfiltered views, insights, and ideas on the future of their businesses. See the full agenda (subject to minor changes) here and sign up here.
Here are four sessions to illustrate the conversations on leadership and the future of media that we will have.
LEADERSHIP: THE GOOD, THE BAD AND THE UGLY
Consultant Marco Olavarria has the good fortune of working across multiple media sectors in Germany. He’s coming to Barcelona to tell you about the do’s, don’ts and what should be best avoided in media leadership at times of acute disruption.
LEADERSHIP: NAVIGATING THE AI ERA
In one of our AI-related sessions in a segment on the afternoon of 13 March, Prof Lucy Küng will explain why “strategic smarts” hold the key for media leaders in the AI age. Lucy researches and consults with a large number of media and technology businesses worldwide, and draws her conclusions from those conversations.
FUTURE OF MEDIA: CROSS-MARKET MEDIA TRENDS
US-based Reed Phillips is the CEO of investment firm Oaklins DeSilva + Phillips. Reed joins us to talk about what current merger and acquisition trends tell us about the future of media.
FUTURE OF MEDIA: THE BUSINESS OF HOLLYWOOD
Hollywood has been at the forefront of innovations in storytelling for many years, and it continues unabated today. From writer strikes to streaming wars and rapid technological advances, dull is not a word you’ll associate with Tinsel Town.
Renowned journalist-turned-entrepreneur Sharon Waxman, Founder, CEO and Editor-in-Chief of TheWrap, will join us in Barcelona to talk about what the business of Hollywood tells us about the future of media.
There will be plenty more gazing into proverbial crystal balls in March. Join us in Barcelona for these and other on– and off-stage conversations.
Cobus & the Mx3 team
