Publishers: How to build a high-performing registration wall
6 steps to create a registration wall to convert readers into members and help your data capture strategy and increase audience monetization Registration has popularized over recent years as an… (more)
Publishers: Steal these subscriber onboarding ideas
Form habits, collect data, build trust... use these onboarding ideas to increase retention rates The importance of a registered member or subscriber's first few days and weeks after conversion shouldn't… (more)
Publishers: What makes a successful subscription payment page?
Simplicity, minimal distractions and reassurance are among the essentials for a successful payment page There's a lot at play when it comes to converting a user into a subscriber -… (more)
Beyond the paywall: Alternative value exchanges between publishers and readers
Collect first-party data, increase ad revenue... here are some alternative ways to get value from your readers Unless you’ve been living under a rock, you’ll have seen (and likely been… (more)
Best paywall examples, in 2023
Here are some of the best paywall examples today, to inspire your own subscription model In this article we look at some of the best examples of publishers employing a… (more)
Publishers: Best registration wall examples of 2022
Benchmark examples from some of the most successful content producers currently employing a registration wall We've all heard of (and been blocked by) paywalls online, but there's a new conversion… (more)
How to limit the risk of a paywall on SEO: Checklist for publishers
Optimize SEO performance and subscription conversions simultaneously by working through this checklist Search engine optimization (SEO) is a complex topic, and it unfortunately doesn’t get any simpler when we add… (more)
WAN-IFRA World News Media Congress 2022: Poool-side view
Madeleine White, Content Marketing Manager at Poool, the all-in-one Membership & Subscription Suite, shares her findings of the key challenges for publishers in 2022 and how publishers are working to… (more)
Publishers: How to combine engagement with conversion to increase revenue
Successfully lead users through an engagement funnel with adapted conversion steps applied at the right time to increase ARPU (Average Revenue Per User) TL;DR: Engagement is essential for digital publishers, but… (more)
Publishers: How to optimize subscription conversion rates on mobile
While there's more traffic on mobile, there's significantly less conversions. Why is this? And how can you increase conversion rates on mobile? TL;DR: There are significantly more visits to content… (more)
Publishers: 5 subscriber retention strategies to steal
Retaining subscribers is highly more valuable and less costly than acquiring new ones. So, how do you ensure high retention rates? Research has proven time and time again that subscriber… (more)
From brand to publisher: Welcome to the Jungle
This article wrapped up: Brand publishing is all about being user-focussed rather than product-focussedGuillermo highlights the importance of setting long-term goals, establishing a dedicated team and considering the value that… (more)
Publishers: A/B testing your paywall — Benchmark examples
Discover benchmark examples of digital publishers A/B testing their paywall to optimize click-through and conversion rates A/B testing is the number 1 strategy to optimize your paywall click-through and conversion… (more)
Publishers: How do you define your value proposition?
Value propositions are essential to define before launching a premium strategy. But where do you start? The value proposition canvas helps you define your customer's profile and pair this with your… (more)
Publishers: How to optimize your cookie consent rates
Optimize your consent rates to respect user data privacy and increase ARPU (Average Revenue Per User) simultaneously TL;DR:Optimize consent banner designKeep users informed - transparency is keyEmploy a cookie wall… (more)
Publishers: Best paywall examples of 2022
Benchmark examples from some of the most successful content producers currently employing a paywall With print and ad revenue continuing to fall in value, digital publishers have been looking for… (more)
Engagement strategies for digital publishers: Benchmarks 2022
Engagement strategy ideas from some of the most successful content producers There is a direct correlation between engagement and revenue - as a user becomes increasingly engaged in your content, they yield… (more)
Publishers: 10 reasons to develop a digital subscription strategy
Subscription models are increasingly popular amongst publishers, and for good reason - diversify revenue streams, collect data & a lot more... Although once a model that was only considered as… (more)
Publishers: 6 ways to optimize your paywall conversion rates
Reignite subscription conversion rates by optimizing your paywall strategy There's no doubt about the rise of paywall and subscription models amongst digital publishers, especially considering the instability of other revenue models that… (more)
Best membership strategy examples 2022
Benchmarking a variety of digital publishers employing a membership model to ensure you succeed in this strategy Membership models, also referred to as registration, are forever growing in popularity amongst… (more)