The recent Mx3 Barcelona event, held on March 13th and 14th, 2024, marked a significant gathering of many of global media’s most influential innovators, creators and pioneers. We are now proud to release our full event report which is free to download.
Taking place over two days last month, Mx3 Barcelona was one of the most rewarding summits we have ever organised – no slide presentations, just off-the-record interactive conversations between A-list creators, publishers, and technologists at the forefront of specialist media.
Each stage session was conducted under Chatham House Rules and this encouraged a deeper sharing of insights, expertise and media strategies under the guarantee of anonymity. We also created a dedicated ‘Huddles’ area where attendees, industry vendors and consultants could meet and discuss challenges in an informal, friendly lounge setting, which further facilitated the sharing of insights and knowledge.
B2C and B2B media brands featured included Condé Nast, The Telegraph, TheWrap, Industry Dive, Deutsche Welle, Blick (Ringier), Financial Times, Her Campus Media, A Media Operator, Agri Media, Kademy, Landwirtschaftsverlag, Questex, William Reed, Vox Media, and many more.
DOWNLOAD THE FULL EVENT REPORT
A Glimpse Inside The Report:
- Content is King: Whilst content will always reign supreme, there is more value in predictive and prescriptive ‘solutions-focused’ content that audiences will pay for. AI can now vastly facilitate this.
- Community-first: This supercharges loyalty and can transform engagement into a sustainable revenue model by itself (some publishers at Mx3 Barcelona shared how they no longer need to take advertising, such is the power of their community model).
- The Print Renaissance: Niche publishers are still successfully leveraging print in conjunction with digital strategies to capture audiences.
- Advertising evolution: There is now more focus on direct-sold media and contextual advertising, a move away from open programmatic, and a strategic shift towards enhancing community standards and engagement through ‘less advertising is more’.
- Future-Forward Themes: The implications of artificial intelligence both as a threat and opportunity, social media as an audience funnel to higher value content, and the unparalleled intimacy of podcasts in engaging audiences.
- And much more…
DOWNLOAD THE FULL EVENT REPORT
For those unable to make Mx3 Barcelona, we would invite you to come and join us at the 46th FIPP World Media Congress (June 4-6, 2024, in Cascais, Portugal) which gathers 500+ media industry leaders from 40+ countries for strategic networking and insights into key media trends, innovation, revenue models and business strategies. For further information and tickets, please visit here.
