What’s New in Publishing is proud to present 6 publishing technologies that will make a difference to your business, a special insight report sponsored by Sovrn and written by respected media journalist and consultant, Peter Houston.
The one unifying factor in all the twists and turns of the last twelve months has been the acceleration in the adoption of digital publishing technologies. As advertising revenues and real-world retail sales evaporated, Covid-19 made previously cautious publishers fast track any technology that gave them options. Tech solutions that helped deepen and monetize audience relationships got special attention.
In this report we’ve selected six technologies that you can use to build a broader, audience-focused revenue mix for your publishing business. These are:
- Content analytics
- First-party data
These six important elements of the publisher tech stack can help you take control of your audience interactions, understand reader needs and behaviours better and open up many new opportunities to generate revenue.