Helen Coetzee: Why it’s great to be in B2B media right now
Tech and data excite Helen Coetzee, founder and CEO of London-based consultancy MPG. As does good content. At the recent Mx3 Barcelona event, Helen spoke…
The FT’s Kritasha Gupta: The power of niches, newsletters and audiences
The media face so many challenges that it is hard to focus on just one problem, Kritasha Gupta, head of business development at the Financial…
How publishers can drive direct revenue in 2024
Permutive’s VP of Products, Chloe Grutchfield, takes a look at the key first-party data trends for 2024 especially in light of the sunsetting of third-party…
Media sage Colin Morrison OBE on media M&A, entrepreneurs, niches and more
“Sometimes businesses make the mistake of thinking the market is broken, whereas it’s just the business model that is broken. And when the business model…
Tim Bond, Associate Director of Ipsos, on a year of ChatGPT and its ongoing impact on the media
Happy birthday ChatGPT! The groundbreaking generative AI system that has arguably shifted the technology from a niche concept to mainstream culture turned one year old…
Novatiq and DMS tie-up brings privacy-first, addressable advertising to Arabic publishers
Each week we select one press release to be our ‘Press Release of the Week’. This week’s choice, an announcement by Novatiq and DMS, outlines…
Meet Alex Poderoso, the aspiring journalist turned computer whiz heading up digital at Spain’s RBA
In a world of digital pivots, RBA’s, Alex Poderoso, has been through almost every (r)evolution over the last 25+ years. Once aspiring to become a…
Authenticity, sustainability and AI – the key topics from this year’s NYC Ad Week
It may seem like it is always Advertising Week somewhere in the world, but the biggie really is the New York event, which delivers perhaps…
“We’re NOT collecting more data”: How Gumtree is using first party data to replace cookies
In a post-cookie era, publishers are effectively adapting to maximise the potential of data through enhanced analytics. Surprisingly, the one thing they don’t need is…
How Penske Media achieved 100% addressability with first-party data: Case study
Widespread changes to consumer privacy and data sharing are creating ripple effects throughout the ad industry. For Penske Media Corporation, owner of iconic brands that…
Now is a testing time for a post-cookie world
While the sunsetting of third-party cookies has been pushed back (yet again) to the tail end of 2024, publishers must use this opportunity to test…
Time for publishers to surf the privacy-first wave
In Q3 2024, Chrome will phase out its support for third-party cookies over a two-month period. Now is the time for publishers to test out…
How publishers can put first-party data to work using newsletters
An email newsletter program not only helps with distributing content. It’s also a valuable means of gathering first-party data, which can then be used for…
Data in advertising: How can publishers retain user trust?
As more users expect transparency, control, and choice over how their data is used, how can publishers build consumer trust, protect user privacy, and create…
“With challenge comes opportunity”: Future Plc announces 36% revenue growth YoY
Future has announced its Full Year results for 2022, highlighting strong growth both in the U.S. and UK, its primary markets. However, macroeconomic headwinds are…
The opt-out consumer: The impact of user consent on advertising and publishing
Despite Google’s decision to push back the deprecation of third-party cookies by another year, the data and consent landscape is transforming in real time. Husna…
3 steps publishers must take to maximize first-party data
If and when third-party cookies finally go away, it is critical that advertisers and publishers bring these capabilities in-house. However, all this first-party data needs…
Why audience experience should be a publisher’s top priority in a cookieless future
Cookieless identity solutions far outperform their predecessors in measurement potential and audience visibility, with some publishers already seeing a significant CPM uplift using cookieless identity…
Will the privacy-first web drive more collaboration in the media industry?
TL;DR: Uniting DMPs and supply-side platforms (SSPs) facilitates direct connections between buyers and sellers, enhancing the media and data capabilities of both platforms for the…
As buyers move closer to the sell-side, publishers have an opportunity to deliver new value
TL;DR: Publishers have suffered far too long from giving away control to the Big Tech giants and, at such an early stage in the addressability…
