first-party data • Media Makers Meet

first-party dataAshley Norris

Tim Bond, Associate Director of Ipsos, on a year of ChatGPT and its ongoing impact on the media

Happy birthday ChatGPT! The groundbreaking generative AI system that has arguably shifted the technology from a niche concept to mainstream culture turned one year old…

Novatiq and DMS tie-up brings privacy-first, addressable advertising to Arabic publishers

Each week we select one press release to be our ‘Press Release of the Week’. This week’s choice, an announcement by Novatiq and DMS, outlines…

Meet Alex Poderoso, the aspiring journalist turned computer whiz heading up digital at Spain’s RBA

In a world of digital pivots, RBA’s, Alex Poderoso, has been through almost every (r)evolution over the last 25+ years. Once aspiring to become a…

Authenticity, sustainability and AI – the key topics from this year’s NYC Ad Week

It may seem like it is always Advertising Week somewhere in the world, but the biggie really is the New York event, which delivers perhaps…

“We’re NOT collecting more data”: How Gumtree is using first party data to replace cookies

In a post-cookie era, publishers are effectively adapting to maximise the potential of data through enhanced analytics. Surprisingly, the one thing they don’t need is…

How Penske Media achieved 100% addressability with first-party data: Case study

Widespread changes to consumer privacy and data sharing are creating ripple effects throughout the ad industry. For Penske Media Corporation, owner of iconic brands that…

Now is a testing time for a post-cookie world

While the sunsetting of third-party cookies has been pushed back (yet again) to the tail end of 2024, publishers must use this opportunity to test…

Time for publishers to surf the privacy-first wave

In Q3 2024, Chrome will phase out its support for third-party cookies over a two-month period. Now is the time for publishers to test out…

How publishers can put first-party data to work using newsletters

An email newsletter program not only helps with distributing content. It’s also a valuable means of gathering first-party data, which can then be used for…

Data in advertising: How can publishers retain user trust?

As more users expect transparency, control, and choice over how their data is used, how can publishers build consumer trust, protect user privacy, and create…

“With challenge comes opportunity”: Future Plc announces 36% revenue growth YoY

Future has announced its Full Year results for 2022, highlighting strong growth both in the U.S. and UK, its primary markets. However, macroeconomic headwinds are…

The opt-out consumer: The impact of user consent on advertising and publishing

Despite Google’s decision to push back the deprecation of third-party cookies by another year, the data and consent landscape is transforming in real time. Husna…

3 steps publishers must take to maximize first-party data

If and when third-party cookies finally go away, it is critical that advertisers and publishers bring these capabilities in-house. However, all this first-party data needs…

Why audience experience should be a publisher’s top priority in a cookieless future

Cookieless identity solutions far outperform their predecessors in measurement potential and audience visibility, with some publishers already seeing a significant CPM uplift using cookieless identity…

Will the privacy-first web drive more collaboration in the media industry?

TL;DR: Uniting DMPs and supply-side platforms (SSPs) facilitates direct connections between buyers and sellers, enhancing the media and data capabilities of both platforms for the…

As buyers move closer to the sell-side, publishers have an opportunity to deliver new value

TL;DR: Publishers have suffered far too long from giving away control to the Big Tech giants and, at such an early stage in the addressability…

Publishers need to look beyond the SSP and think end-to-end

The digital media marketplace of the future will be built on strong, transparent relationships throughout the ecosystem. Prompted by new data privacy laws, plus new…

How publishers can prepare for the third-party cookie phaseout

It’s never been more critical for publishers to take control of their first-party data and customer relationships The death knell for third-party data was sounded…

“Moving from keywords to an audience-led, first-party solution”: How Bauer is disrupting the way its media is bought and sold

As the era of third-party data ends, Bauer Media is changing the way its media is sold. For the last 10 years, it has sold…

88% of publishers believe selling direct will become more important

In a major survey covering over 600 senior decision-makers in publishing and advertising worldwide, DoubleVerify – the digital media measurement, data, and analytics platform – has…

The MX3 Innovators In Specialist Media Europe (consumer media edition)
How pioneering specialist consumer media publishers across Europe are reinventing business models and diversifying revenue
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Skills, Talent and Recruitment in the Age of AI
The state of skills, talent and recruitment across the media industry, with a special focus on the implications of the emergence of AI.
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Mx3 Leadership Report: Media For Interest-Based Communities
Rich insights on niche audiences and how to successfully engage and monetise them
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HOW TECHNOLOGY WILL SHAPE THE FUTURE OF MEDIA
Key presenters at FIPP Congress 2023 share their views on how technology – especially AI and Web 3.0 – will shape the future of Media
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AI implications on Gen Z audience development
Key insights into how AI is influencing Gen Z’s media habits
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Specialist Media Innovators in Europe
How specialist media businesses are reinventing business models and diversifying revenues
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Key trends from FIPP World Media Congress 2023
Key insights from many of the world's leading publishers
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Innovation in news media and journalism
Innovation – what it is, barriers to implementation and examples of innovation in practice
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AI and the Media
Insights on the consequences of AI for media companies
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Strategies for Navigating an Economic Downturn
Insights from several decision-makers on sustainable strategies for the future
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Redefining news: A manifesto for Community-Centered Journalism
Many news organizations are building a new approach to journalism – an approach with a focus on serving local communities in real partnership. In short, “Community-Centered Journalism”. In this new report for the Agora Journalism Center, Professor Damian Radcliffe offers a resource for journalists new to the community-centered approach and those already practising it – …
Why ‘difficult’ Gen Z is a myth – and how they can thrive in your workplace
Gen Z native, Charlotte Usher, outlines what the next generation will need to thrive in the workplace. TL;DR: The profit ‘at all costs’ mentality is over, and the latest generation will be expecting a commitment to employee well-being, sustainability and environmental care, as well as work place flexibility and a fulfilling work life balance. Media …
Power dynamics in the creator economy: Social media platforms and creators
Dan Weinstein, Co-CEO & Co-Founder of Underscore Talent, outlines how becoming a creator takes persistence and dedication, but once a loyal audience is built up, power swings away from the platforms back to its natural home – the creator. Within the creator economy, the question arises: which entity holds the true power, creators or social media …