Audience Engagement Digital Publishing
2 mins read

Washington Post launches “Newsprint”: Personalized interactive feature revealing content subscribers enjoyed most

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“We are relentlessly focused on a subscriber’s relationship at an individual level.”

The Washington Post today launched “Newsprint,” a personalized interactive feature presenting a subscriber’s most-read news topics, journalists and stories from the past year.

This new feature builds on The Post’s continued experimentation with tailoring experiences based on a subscriber’s identified interests. 

“We are relentlessly focused on a subscriber’s relationship with The Post at an individual level,” said Michael Ribero, chief subscriptions officer at The Washington Post.

This new subscriber experience is an opportunity to strengthen that relationship, showcasing the value that The Post provides and reminds them what they’ve loved the most so they remain a loyal reader.

Michael Ribero, chief subscriptions officer at The Washington Post

The feature displays a range of personalized insights about a subscriber’s past news interests including how subscribers’ reading habits compare to others. To start, some subscribers will receive an email linking to their personalized “Newsprint” for a summary of their ‘year in news.’

“Our readers have limited time to consume news,” said Jessica Gilbert, head of product at The Washington Post. “Newsprint, our artificial intelligence-powered experience, shows our subscribers where they want to go — building on the topics they identified and who they read the most, while also helping them discover other stories they might have missed or new journalists to follow.”

Readers will also see a ranking of the content they consume the most – whether it’s global news, politics, health and wellness, or sports. In addition, subscribers can share snapshots of their results on social media.

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