How publishers can overcome potential culture clashes: Insights from HBM Advisory
As part of our Collectif, in which we feature the work of our partners (see more here), the team from HBM Advisory looks at how UK publishers are…
Content-to-Commerce: New strategies for driving affiliate revenues
“The type of content that works best…” Attended by more than 400 delegates from 43 countries, the FIPP World Media Congress in the Portuguese town…
How the New Statesman won podcast commercial strategy of the year: Podcast of the week
“We’re watching very carefully the impact on our audience – we want to give them a better experience rather than just chasing the money.” Welcome…
Publishers: Developing new content and services for an entire ecosystem
This is an excerpt from our free-to-download report, Specialist Media Innovators in Europe Specialist media businesses are thriving by serving consumer and professional communities around topics…
“All our money was in Silicon Valley Bank”: Podcast of the week
Welcome to the first in our series of ‘Podcast of the Week’ – a chance for us to curate and serve up those podcasts we…
Gen Z in the workplace: A primer for publishers
As the future workforce, Gen Z will profoundly influence the forthcoming workplace. Their viewpoints on ethics, transparency, and authenticity, particularly in relation to AI and…
Threads: A Gen Z perspective
Mark Zuckerberg’s new “Twitter Killer” has arrived. But questions have surfaced, especially from the key demographic it needs to be successful – Gen Z. Below,…
Voices of Gen Z: A guide for media practitioners
Navigating Gen Z’s interaction with AI-powered technologies: Deeper insights and perspectives Incorporating direct input from representative members of Gen Z, this section aims to provide…
Lifespan of an article: How it’s impacted by traffic source, topic, and more
When does news become old news? In an age where readers receive real-time notifications every time news breaks, how long can we expect a given…
Meta’s Threads is surging: What publishers need to know
Meta’s new Threads platform is going gangbusters, but mass migration from Twitter is likely to remain an uphill battle Twitter’s move on July 1, 2023, to limit…
How publishers can gain traction with younger audiences: Case study
This is an excerpt from our free-to-download report, AI implications on Gen Z Audience Development Will Media, founded in 2020, has made significant inroads into the…
Lessons learned from working with publishers in Japan: Q&A
Global adtech leader Ogury entered Japan a little over a year ago. Since then, the company got to grips with the specificities of this market …
Publishers are tackling news avoidance with non-news verticals: Here’s how
The 2023 Digital News Report highlights the continued high level of news avoidance In 2022, the Digital News Report showed selective news avoidance – a…
Gen Z and AI: The Publishers’ Guide
This is an excerpt from our free-to-download report, AI implications on Gen Z Audience Development From X to Millennials, A to Z: A Comprehensive Guide to…
Hire more ‘weirdos’ to differentiate your media business
“If you can have that culture of openness, my God it’s a game changer!” Amy Kean is a self-confessed weirdo. The former Head of Innovation…
“The single greatest threat and the single greatest opportunity”: Insights on AI and publishing, from FIPP World Media Congress 2023
“Come for the storytelling, stay for the community” Attended by more than 400 delegates from 43 countries, the FIPP World Media Congress in the Portuguese…
Publishers: Top tips to improve your email engagement rates
As part of our Collectif, in which we feature the work of our partners (see more here). Here the team from The Data Business run through…
How live blogging serves as a critical communications tool for newsrooms
With a rise in consumers looking to social media platforms to consume news, publishing houses need to mimic the social media experience with bite-sized and…
Repurpose, recycle, rethink: How publishers can make the most of their content
Repurposing and reusing content allows publishers to achieve the productivity dream of doing more with less. Whether it’s collecting virtual dust in the archive or…
7 podcasting trends for news publishers, and a burning question: 2023 Digital News Report
News podcasts in the West have matured and probably saturated current demand. The fact remains that podcasts attract younger and more educated audiences almost anywhere.…
