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Why publishers are becoming news aggregators, programmatic revenues up 33%, and more…
Fed up with Facebook and Google? We’ve got Knewz for you.
We wrote in this very editorial a few weeks ago about how news aggregators finally seem to be gaining in popularity.
But it’s an area that publishers have left to tech companies, until now. News Corp recently announced that it was developing a news aggregation service called ‘Knewz’; a name which caused no end of a-newz-ment…
Knewz isn’t the first publisher-powered aggregation app to tread this path. Axel Springer’s Upday, which launched in 2015, actually became profitable last year. It currently works with over 4,000 publishers, and has 25 million monthly active users.
Most interestingly, Upday contributes 1-10% of publishers’ mobile referral traffic. Wouldn’t it be great to see a market where referrals to publishers are mostly driven by publishers?
These developments are all the more important to watch as Facebook finalises plans for another stab at making a News tab work.
What’s new this week
Ads for good: Inside Positive News’ Brands of Inspiration
When Positive News was relaunched as a magazine in 2016, the team drew up a new business model that was centred on a community of support. Here, we take a look inside Positive News’ ‘Brands of Inspiration’, and how organisations work in partnership with the publisher to have a more positive impact.
| How to effectively transition from print to digital: API report Scaling back on print is often driven by the need to cut costs for immediate financial survival. A better approach is to make proactive decisions that enable a long-term digital future. |
| Programmatic revenue grows by 33% to €16.7bn. Ads.txt sees high publisher adoption Social media buying dominates programmatic, but when this medium is removed the market saw impressive growth of 26.6 percent, to a total of €5.5bn. |
| Now publishers are becoming news aggregators. This is why News aggregation is one area where few publishers have ventured on their own. The exception has been German publishing giant Axel Springer and now, News Corp. |
| The best upcoming publishing events in Asia To help you sort your calendar, we’ve picked out the must-attend publishing events across Asia for the next few months, from the mega-conferences to more intimate gatherings. |
| Turning fake news against itself: AI tool can detect disinformation with 92% accuracy An artificial intelligence model developed by researchers from the University of Washington and Allen Institute for AI can spot fake news with 92% accuracy. |
| The Publisher Podcast Awards open for entries The awards are designed to celebrate the podcasting success of publishers and media organisations, whether they’ve been in the podcasting space a while or have just launched their first one. |
| Monocle’s Tyler Brûlé on what it takes to build a global publishing brand Since its inception, the Monocle brand has grown into a unique global media entity that successfully combines print, web, retail and broadcast components. |
| “If publishers crumble, everything crumbles”: Privacy, publishing, and rebuilding ad tech Joe Root and Alex Kirby discuss the realities of user privacy in 2019, whether publishers can turn trends to their advantage, and the tech solutions that add value to the entire ecosystem. |
| What publishers should know about brand safety risks Two recent surveys on how consumers respond to brands’ advertising in close proximity to dangerous content highlight the financial risk to those who ignore brand safety guidelines. |
| On starting a reading revolution, by Big Issue founder Lord Bird Big Issue founder Lord John Bird talks to us about his new magazine venture Chapter Catcher, its mission to spark a reading revolution, and how it was inspired by Brexit. |
| Lessons in driving digital transformation from Taiwan’s most trusted financial publication Chia Lun Huang, director of transformation and learning at CommonWealth, explains how she is helping drive the digital transformation of the organisation as well as the title. |
| Solutions Journalism: Highlights from Trusting News’ work in the U.S. Does solutions journalism work? And if so, how can other news organizations and publishers benefit? |
| Publishing myths: 10 misconceptions to be cautious of We often don’t have enough time to stop and question the underlying premises of the things on offer. Often there’s more truth in a golden fleece. |
| Why more publishers should incorporate dynamic paywalls to improve personalisation In 2019, paywalls are a field where publishers need to constantly innovate to stay in the game, or old habits will keep them benched on the sideline. |
