Audience Engagement Digital Publishing
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Shutterstock continues acquisition spree with Splash News purchase

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Shutterstock has announced the acquisition of Splash News, a global content agency focusing on entertainment news and a leading source of image and video content across celebrity, red carpet and live events. The exact terms of the deal have not been disclosed.

Splash, founded in 1990, has offices in London, New York, Los Angeles, and Miami, whilst its publisher customers include E! News, People, Daily Mail, TMZ, Dow Jones, Reach, and News UK. The acquisition will add 27 million videos and images to Shutterstock’s archive.

Splash has been revered for decades as the best in the business for premium celebrity and entertainment content, and with this acquisition, Shutterstock will own the entertainment category.

Jamie Elden, Chief Revenue Officer at Shutterstock

The acquisition solidifies Shutterstock Editorial’s Newsroom offering which includes an archive of over 30 million images, as well as a live feed of 40,000 images uploaded per day from a network of over 4,000 photographers. This is combined with The Vault, Shutterstock’s archive of over 60 million photo and video assets, making it one of the largest archival collections in the world

The fusion of Splash, a respected legacy brand, and the Shutterstock Newsroom, an elevated premium service offering, will allow us to scale our entertainment vertical.

Candice Murray, Vice President of Editorial at Shutterstock

It comes off the back of Shutterstock’s acquisition of video marketplace Pond5 last month, which provides royalty-free and editorial video for customers including Netflix, Disney, NBC, BBC, Discovery Channel and The Wall Street Journal. Last year, the company also purchased PicMonkey, an online graphic design and image editing platform for social media content.