After years of positive press, it looks like the shine is finally coming off publishing’s digital subscriptions revolution. From concerns around peak subscriptions to falling subscriber numbers at Netflix and the lightning failure of CNN+, the worry is that consumers have had enough. But rather than hitting the...
One of the highest search results around the keyword ‘paywall’ is bypass, which is a serious concern for publishers when integrating a paywall into their content … concerns such as: How can we avoid users getting around our paywall and accessing premium content without paying? ...
The race is on to become ‘the one consumers won’t dare cut’ ... now it means bundling different subscriptions together CNN+, a streaming service launched by Discovery Warner, has closed almost as soon as it was launched. The rapid closure comes against a background of...
Netflix subscriber flop and the end of CNN+ aren’t signs for the whole media industry that direct support from audience is bad One of the biggest media stories recently has been how Netflix lost subscribers for the first time in more than ten years. The second biggest...
In a world quickly becoming cookieless, first-party data is becoming a valuable currency. Having a strategy to de-anonymise readers as part of your audience engagement plans is a necessity. One tool that publishers have turned to for this are registration walls. Not only do they de-anonymise...
The value of data has been clear in our digital economy for a long time. UK mathematician Clive Humby described it as the new oil back in 2006. But he qualified his description, saying: “Like oil, data is valuable, but if unrefined it cannot really be used.”...
Sweden is among the nations most willing to pay for online content. According to DNR 2021, 30% of Swedes have paid for digital content at least once in their lifetime. At the same time, within the last decade, the revenue of the newspaper industry has been gradually decreasing in...
This is an excerpt from our free-to-download report, 50 Ways To Make Media Pay Online paywalls are a primary means for publishers to encourage audiences to take out digital subscriptions. Upon hitting the paywall, readers will find themselves unable to access further content unless either they...
"Our paywall conversion rates have increased by an impressive 40%" Digital publishers today face numerous challenges in finding new, innovative ways to build a sustainable business model. For some, this involves alternative engagement and conversion strategies that step out of the traditional box of simply...
More publishers than ever before are using data to grow traffic and revenue. However, more data does not equal better results. A new report by paywall solutions company Piano explores the challenges faced by businesses banking on data for growth. It also presents insights on...
This is an excerpt from our free-to-download report, eCommerce in Publishing: Trends & Strategies In this chapter, we examine the growing prominence of eCommerce in publishers revenue strategies and the role that COVID-19 has played in accelerating this trend. An established revenue formula For many publishers,...
As the Danish saying goes... “It’s tough to make predictions, especially about the future.” However, I have always found the NiemanLab “Predictions for Journalism” a great source of such inspiration and therefore, in this blog post, I will evaluate some of the most interesting takes for 2022....
A success story and a three-step change model to guide the transformation of your newsroom You can be excused for missing a recent media acquisition: Canva, an Australian graphic design platform, acquired Flourish, a London-based data visualisation platform. The goal was to expand its suite of design...
El País hits 143,000 digital subscribers Not quite two years since launching its digital payments - and in the midst of the pandemic, as the release notes - El País has come out swinging with its latest results. Most of its subscribers are to its...
There’s a long list of things that newsrooms don’t do well; the good news is there are solutions available Problem-solving roadmaps typically start with a “define the problem” stage. Others say first you need to decide if you are solving the right problem for your company (or newsroom)....
This is an excerpt from our free-to-download report, 50 Ways To Make Media Pay Online paywalls are a primary means for publishers to encourage audiences to take out digital subscriptions. Upon hitting the paywall, readers will find themselves unable to access further content unless either they...
News outlets are mostly bad at planning long term. But they are able to change - with the right mindset. Put your hand on your heart and tell me you are not guilty of telling your newsroom peers that if you only did such and...
Each year following their annual survey of news leaders, the Reuters Institute for the Study of Journalism predicts the trends and changes the media industry will see in the new year. As always, the 2022 report is full of valuable insights and is well worth a read. Join...
With circulation declining and digital advertising being commoditized throughout the media industry, it’s more critical than ever to establish a direct relationship with users and enable a direct-to-consumer revenue stream. Adding a subscription product can be a scalable, reliable and lucrative way to do so....
From a third lockdown, to postponed sporting events and the threat of one more canceled Christmas, 2021 was another rollercoaster year. As a result, customer-centric businesses will be looking to get the wheels of their marcomms “new year’s resolutions” in motion as 2022 promises to...
