Looking ahead for 2022, tech and talent will be key

According to the director of Oxford University’s Reuters Institute for the Study of Journalism, Rasmus Kleis Neilsen, publishers will need to start spending more money on technology and talent in 2022 if they want to make their businesses fit for a digital future. Takeaways Writing for...

Publishers: How to offset ad revenue with subscriber-only content

New report explores both common and unconventional tactics to help publishers diversify their income opportunities In the world of online publishing, it takes more than high-quality content to make money. From advertising and affiliate marketing to premium content and subscriptions, publishers of all sizes are...

The 10 biggest stories in media: Recap 2021

1. Nobel peace prize awarded to 2 journalists  In an era of increasing authoritarianism and swirling misinformation, Maria Ressa and Dmitri A Muratov, who lead independent news outlets in the Philippines and Russia, were honored for their work to hold leaders to account, wrote the NYT....

The easiest way for a publisher to make money online

The Publisher’s Pandemic Roundtable Meets with Dominic Young Soon everyone will be going their separate ways for holidays and vacations, but our Publisher’s Pandemic Roundtable—Joe Berger, Bo Sacks, Samir Husni, Sherin Pierce, and me—took the opportunity to get together with Dominic Young, the UK-based founder...

A very happy New Year for local news: The Media Roundup

Survey shows people more likely to trust local news produced on patch - and willing to pay average of £1.30 per month “People say they’re willing to pay for content” is hardly a reassuring headline to be opening 2022 with. The gap between what the...

Paywalls for Publishers: Report Download

What’s New in Publishing is proud to present Paywalls for Publishers, a special insight report sponsored by Sovrn and written by respected media journalist, Faisal Kalim. This free report aims to help you formulate an effective paywall strategy via insights and examples that have worked...

2021: The year the user was finally put front and centre

Glancing back over the past year before we stride into the next When we were writing our takeaways of 2020 a year ago, we never imagined that the pandemic would still have such a big effect on the publishing industry in 2021. The news cycle may look...

AMP has irreparably damaged publishers’ trust: The Media Roundup

AMP has irreparably damaged publishers’ trust in Google-led initiatives There’s currently an antitrust lawsuit against Google, specifically involving their AMP project. It alleges, among other things, that AMP pages brought 40% less revenue to publishers, and that the tech giant throttles the load time of...

The importance of tags in online news media

If you work in news publishing, there’s a good chance you already use some type of tags in your published content. After all, Parse.ly found that 70 percent of digital media publishers use tags and that was back in 2015. The number is surely even...

The narrow spread of subscription success: The Media Roundup

USA Today is getting a paywall. Who’s the audience for it? In this week’s episode of the podcast Chris Duncan corrects his much-shared but misattributed statement that only ten English-language global newsbrands can sustain themselves on the limited amount of subscription revenue. Despite that it’s...

The cookiepocalypse has been postponed: The Media Roundup

Google Chrome third-party cookies block delayed until 2023 For FLoC’s Sake. Google has just announced that it is delaying plans to phase out third-party cookies in the Chrome browser until late 2023, more than a year later than originally planned. In other words, the cookiepocalypse...

Paywalls: Protect the investment in your content

Content-for-free was probably digital publishing’s biggest mistake, but smart publishers are now making amends by gating access to their most valuable information assets. Many are earning real returns on their content-creation investments. Context Once seen as a radical, maybe even reckless act, putting up a...

Put readers at the center of everything

Publishers are figuring out how to generate revenue with data, machine learning The COVID-19 crisis has accelerated trends away from advertising and toward reader revenue for news publishers. And now everyone is talking about how to use data from online reader behavior and tastes to...