What is micro-content? This is. It’s short-form and can be consumed in under 10 seconds. Based on the average adult reading speed of 200 words per minute, it will contain about 33 words. How Small Things Make a Big Impact As you can imagine, micro-content...
More and more publishers are putting up paywalls because ad revenues continue to reduce. According to a new report, “roughly 76% of publishers have a paywall in place, however, only 10% of news publishers report a thriving digital revenue model.” The report, Why a paywall...
After a rocky 2018, the big tech companies spent much of 2019 once again vying for publishers' attention. But with publisher trust at an all-time low, will new initiatives get enough buy-in to work? Esther Kezia Thorpe takes a look as part of our Media...
How Complex Media became one of the most innovative digital publishers, TikTok on track to dethrone Instagram, and more Not all content is created equal Another week, another paywall, with Fortune now the latest publisher introducing one as part of its premium offering. Paywalls are...
As we embark on a new decade, I think it’s safe to say that the metered paywall’s best days are firmly behind it. This method of charging readers for news is so commonplace now that it’s almost hard to contemplate how revolutionary -- and even...
Ahead of the Making Publishing Pay conference in London in February, Carolyn Morgan looks at what seems to be working for publishers growing their digital subscription revenue. The balance of media business models is finally tipping towards reader revenues. Publishers are finding that they can...
Publishers large and small are joining earlier adopters with their own reader revenues plays. But with subscription fatigue threatening, quality content and smart reader retention strategies will be necessary for success, says Peter Houston in this chapter of our Media Moments 2019 report. “The pivot...
Quartz, the business news site founded in 2012 with an ad-supported model, introduced memberships last year. The move was followed by the addition of a metered paywall early this year. “Being completely ad-dependent was never good for anybody,” the Chairman of Quartz, Jay Lauf, told...
The last decade hasn’t been kind to digital publishing, but if I had to name one bright spot within the industry, I’d point to the rise of paid subscriptions. When The New York Times launched its metered paywall in 2011, many questioned whether consumers would...
The Financial Times has launched a small consulting firm using its own in-house talent and learnings from it's own successful transformation, aiming to help other media and media-adjacent business. The consulting firm, FT Strategies, draws on the FT's data scientists, product managers and digital experts,...
The Financial Times topped 1M subscribers this year, a goal it had aimed to reach in 2020. When asked about the challenge of reaching the next million, as other publishers also up their game, the FT’s CEO John Ridding said, “The opportunity is well, well...
In July this year, Google launched version 76 of Chrome, fixing an existing loophole that allowed publishers and other site owners to detect readers who were browsing in incognito mode. However, a consequence of closing this loophole meant that many publishers suddenly found their paywalls...
On Aug 7, the New York Times reported it had reached a record high in the number of paid subscriptions—digital and print—with 4.7 million people paying for the publisher’s products. The company added a net total of 197,000 customers for its online products during the...
In the first episode back after the summer break, the Media Voices team dive into some of the stories you may have missed while you were sunning yourself somewhere nice, or holding the fort for colleagues who were doing the same. Join us as we...
Metered paywalls are a growing alternative to traditional ad revenue models, but a multi-dimensional metered approach offers publishers more opportunities for relationship building, with higher conversion rates and stronger consumer loyalty. Metered paywalls have been implemented by some of the largest and most innovative publishers...
TL;DR: Like seeking shelter from the rain under a bridge, building a business model around a loophole is not a long term strategy. Dealing with the aftermath of closing the Google Chrome’s Incognito mode loophole gives publishers the chance to embrace more user-centric models and...
Publisher triples revenue through Snapchat, Google unlocks 33% of publisher paywalls, and more Hit a metered paywall? Go incognito… A number of major publishers like the New York Times, The Washington Post, Medium and the Los Angeles Times have safeguards in place to stop users...
“The only real law of history is the law of unintended consequences,” says finance and economics historian Niall Ferguson. On July 30, Google Chrome will “remedy a loophole” that allows sites to detect people who are browsing in Incognito Mode. As an apparently unintended consequence...
New Chrome spells difficulties for metered paywalls, tools for fighting fake news, and more Free tools to fight fake news According to the Pew Research Center, most US adults (63%) think that altered videos and images create considerable confusion. While doctored images aren’t new, the...
A month ago, almost to the day, we reported that Chrome would make it easier to bypass paywalls. Google has now made it official, confirming that with the release of Chrome 76—slated for July 30—publishers will no longer be able to detect when a user...
