Quartz has nearly doubled the number of its subscribers in less than a year. The publisher had 11,000 paying members in November 2019 and recently reached 21,000, The Drum reports. It’s a notable achievement considering that Quartz has been struggling with finding a sustainable revenue...
Spanish publisher ARA has seen its unique users increase by 38%, and page views grow by 42% over last year. It has also seen notable subscription growth since the start of COVID-19 lockdown - the publisher added 3,200 new subscribers, said its Chief Revenue and...
Proven revenue ideas for publishers, both large and small COVID-19 has reinforced the need for publishers to diversify their revenue sources. With advertising proving to be both a problematic, and an unreliable income stream, for many outlets right now, the race is on to find...
The reader revenue (or paid model) based on subscriptions is often perceived as the latest saviour of online journalism. Media are reporting that it’s working well: a few weeks ago, big news broke that The New York Times has hit four million subscribers, with three million...
A registration wall will quickly identify a publisher’s most loyal and engaged visitors. These super users are much more likely to convert to long term subscribers. Interest in registration walls is growing, as publishers lay groundwork that allows a shift from third-party to first-party data, and avoid...
One revenue stream that has proven to be resilient for publishers, is paid subscriptions. The model is scalable, provides independence and limited reliance on others, and generates a somewhat predictable revenue over time. For publishers, the challenge to reaching profitability lies in accumulating a critical...
OPINION Imagine if you could read every article on your favourite platform, without needing to overcome a paywall first. Instead you pay what you want, when you want. Would you support such an approach? Many readers are willing to do so and for years they...
The Great Upheaval caused a drastic drop in CPCs, a huge spike in traffic, and as a result of all of this, a surge of new paid subscribers at historically low CPAs. Since then, CPCs have started an upward trend, and traffic volume overall has...
In every industry, experts are trying to make their best guesses as to what’s next and how to meet it head-on. The impact of this pandemic on our industry, explains Greg Dool in Folio:, may take years to fully assess. “Absent the luxury of planning years,...
Paywalls are the digital version of the traditional newspaper subscription. Like most things digital, it introduces a new level of flexibility as well as complexity. But which paywall vendor should you choose? For most publishers, hiring an in-house team to build and maintain a paywall...
Recently the team at Ouest-France shared some highlights about their digital-only edition, L’Edition du Soir. Looking at these numbers, it appears L’Edition du Soir has become one of the most-read digital-only editions in Europe. https://twitter.com/ereiscarona/status/1257295108732567557 Twipe collaborated with Ouest-France to launch the first digital-only newspaper in France. This new product idea came...
There’s a lot of uncertainty out there, but there’s one thing that we know for a fact: Traffic to publisher sites is at unprecedented levels right now. The thing is – this won’t last. We’re already starting to see a (slight) drop. Which brings me...
For decades media companies and publishers relied on advertising as their primary means of revenue. As the internet became more popular, most publishers initially assumed they could apply a similar advertising model to monetise their digital properties. This model, however, has been disrupted because of two...
This week we hear from Theodora Louloudis, Podcast Editor for the Telegraph. With a growing podcast portfolio, we spoke about her job in an expanding team, growth in the Telegraph’s podcast offering and how she commissions shows with the paper’s journalists. She also explains how...
Content is a storyteller’s most valuable asset. All publishers use their content in one way or another to keep their revenue generation engine running. But in order to grow substantially, publishers have to diversify their revenue streams and increase their stability. So what are some...
Coming off recent industry discussions on the importance of product thinking, this week we are exploring three key ways publishers can reduce news product friction in their digital strategies. Registration walls increase conversion More and more publishers are adopting registration walls to help solve some of the...
Local news publishers stand to get a significant boost in traffic as popular news aggregators are now starting to focus on them. Both SmartNews and Flipboard have expanded their local news coverage and added dedicated sections for it within their apps. “Driving traffic reliably to...
Comparing the economic health of national news outlets to their local counterparts almost feels like you’re comparing two entirely different industries. On the one hand you have the national publishers. While digital natives like Vox, BuzzFeed, and Business Insider have had their stumbles, all reportedly...
The global political landscape is as volatile as ever, with populism, discontent, and sabre-rattling, fueled by economic and environmental instabilities, set to hog the center stage for years to come. Publications such as World Politics Review are ideally positioned to report on these ever-changing developments. Founded in...
If you survey the field of publisher subscription models, you’ll basically find that the vast majority of media outlets utilize one of two kinds of paywalls. The first is the metered paywall, the kind that was pioneered by The New York Times and later adopted...
