Capturing the attention of Gen-Z presents a significant challenge for many business sectors, not just the media industry. Indeed, a study by Microsoft revealed that the attention span of Gen-Z individuals was about eight seconds, highlighting the need for immediate, engaging media experiences. One solution? Gamification. Hanna Bernard, writing for Yoof Agency, explains all… Introduction For over a century, crosswords, puzzles, and quizzes have been present in newspapers. The advent of digital journalism has only accelerated the integration of game elements in news media, often blurring the traditional boundaries between news and games. Fast forward to today and gamification now…