The Independent Publishers Alliance (IPA): Next steps

Last month we announced our intention to start The Independent Publishers Alliance (IPA). We, the founders of the IPA, have spent much of our careers at independent publishers and it felt to us, at least, that independent publishers have largely been left to fend for...

The must-read publishing stories you may have missed this week

Independent Publisher Alliance launches in UK, Subscription Economy grows by 435%, and more... Independent Publisher Alliance launches in UK. Larger UK publishers and media groups have long benefitted from strategic alliances—the Ozone Project being a perfect example.  Not so for smaller and mid-tier publishers, who...

Join the Independent Publisher Alliance!

Newly launched, The Independent Publisher Alliance has been founded to give mid-size UK publishers a larger voice and to use its collective strength to educate, collaborate and support each other.  The goal? To maximize our potential and to strengthen our joint bargaining power across all...

World Media Awards 2020: Open for entry

Entry for theWorld Media Awards 2020, the only awards to celebrate the collaboration between brands, agencies and media partners to create effective international content campaigns, is now open. Now in their fifth year, the independent World Media Awards (WMAs) are hosted by the World Media...

WAN-IFRA: How publishers can build resilient business models in developing nations

WAN-IFRA has released a new report, Unlocking Journalism Resilience: Adapting a Digital Business Model to Promote Press Freedom. It examines how news publishers in politically and financially challenging environments are trying to build resilient business models. Countries covered in the report include Kenya, South Africa,...

The war on ad fraud: Why publishers need an armory to win the battle

It’s difficult to track the true cost of ad fraud, with estimates varying from $5.8 billion to $23 billion in 2019. But no matter what the estimate, fraudsters are taking advantage of the programmatic ecosystem’s complexities to funnel ad dollars to fake websites that should be going to legitimate...

The Must-Read Publishing Stories You May Have Missed March 1st 2019

Google accused of 'stealing publisher traffic', why China is the world's largest contributor to new ad dollars, and more... How UK publishers are making media pay This week, we were out and about at two publisher events in London. Both events - the first hosted by...

Q&A: Mediarithmics and how universal data platforms can help publishers

Founded in 2012 by CEO Stéphane Dugelay, mediarithmics is an end-to-end Data Marketing Platform (comprising DMP, DSP, CMP, marketing automation, and DCO technologies) – or more succinctly, a Universal Data Platform. Headquartered in Paris and operating across 16 European countries as well as the U.S.,...

World Media Awards 2019: Open for entry

Entry for the World Media Awards 2019 - the only awards that celebrate the effectiveness of cross platform, cross border, content-driven advertising - has opened, with the announcement of a brand new category.  The new "Content Leadership & Innovation Award" will be awarded to the...

Rebuilding trust in journalism: The Conversation model

With the rapid evolution of technology and the consequent shift to digital, journalism has been forced to evolve and thus the reliable business structure that had worked so well before has been forced to change. Launched in May 2013, The Conversation UK was among the first...

“A matter of trust”: Cross-media measurement systems for publishers

An initiative in The Netherlands to develop an advanced, independent and cross-media audience measurement system incorporating the viewing, reading and listening of/to media and advertising across all platforms, represents a growing global trend among publishers who want to win back trust, both from audiences and...

World Media Awards 2018 shortlist announced

The World Media Group* has unveiled the shortlist for its 2018 World Media Awards, revealing the world's best content-driven, cross-border advertising campaigns. The awards attracted interest from across the globe, with entries coming in from Austria, Botswana, Canada, Finland, Malta, the Netherlands, Israel, Pakistan and...