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World Media Awards 2018 shortlist announced

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The World Media Group* has unveiled the shortlist for its 2018 World Media Awards, revealing the world’s best content-driven, cross-border advertising campaigns. The awards attracted interest from across the globe, with entries coming in from Austria, Botswana, Canada, Finland, Malta, the Netherlands, Israel, Pakistan and the USA amongst others.

This year saw a record number of entries, up 150% since their launch three years ago, competing across eight categories. Full details about the awards can be found at

This year’s entries were shortlisted by an international team of 26 senior jurors from leading advertisers, agencies and publishers, headed up by Co-Chairs Arif Durrani, Executive Editor for EMEA at Bloomberg Media Group, Jodie Stranger, CEO UK Group and President Global Clients EMEA at Starcom, Publicis Media, John Rudaizky, Partner, Global Brand and Marketing Leader at EY and Jon Gittings, Chief Strategy Officer, Americas at MediaCom.

Emma Winchurch-Beale, International Sales Director at The Washington Post and President of the World Media Group, adds, “For the World Media Group great journalism and excellent writing, using authentic voices from around the world, are at the heart of what we do.  It’s therefore really exciting to see the same values and qualities also reflected in this year’s entries. Both traditional and non-traditional brands have now recognised how powerful content can be for engaging with international audiences.”

The final category winners will be announced at the World Media Awards Reception at the Ham Yard Hotel in London on Thursday 22nd March. Tickets are now available for purchase at

All the winners will see their work celebrated in an advertising campaign valued at €500K which will run across the World Media Group’s leading international media brands: The Washington Post, The Wall Street Journal, Time, The New York Times, National Geographic, Fortune, Forbes, The Economist and the Bloomberg Media Group.

The 2018 shortlist:


Brand/ Campaign Entered by
Michelin: Drivestyle Season 02 Wavemaker
Porsche: Cayman vs Drones PHD Germany
SEAT Ibiza: The Most Danceable Campaign PHD Germany



Brand & Media Owner Partnership

Brand/ Campaign Entered by
Coca-Cola Western Europe: FantaXYou: FantaXEurope UM
International Association of Athletics Federations: You Can’t Beat Them, But You Can [Emoji] Like Them! Storyful



Samsung: Samsung Gear S3: The Ultimate Survival Companion StarComWW


Shell: Make the Future Fox
Star Alliance: Connecting Cultures Wall Street Journal [WSJ Custom Studios]
The Barilla Foundation: Food Sustainability Index The Economist


Corporate Influencer

Brand/ Campaign Entered by
GE: Launching ‘Baker Hughes, A GE Company’: The Opening Bell for The Next Wave Of The Energy Revolution Wavemaker


HSBC: C-Suite Thought Leadership Mindshare


Shell: Shell Brand Gravity Light & Bedtime stories MediaCom


UK DIT: Believe In The UK Gyro


Financial Services

Brand/ Campaign Entered by
Credit Suisse: What happens In Davos, Shouldn’t Stay In Davos Credit Suisse


HSBC: Leveraging Agency Partnership In Driving Digital Acquisition Mindshare


S&P Global Ratings: Global Green Evaluations Launch EI Advisory
UBS: Driving Business Objectives: Impact Investing and Innovative China Spark Foundry


Luxury, Lifestyle & Fashion

Brand/ Campaign Entered by
Hennessy XO: A New Perspective Of The Silk Road


KR Media France [GroupM]
Tiffany & Co.: HardWear Launch




Timberland: Flex In The City Vizeum
Vente Privee: You Are The Stylist IdeasforMusic


Media & Entertainment

Brand/ Campaign Entered by
The Walking Dead: The Walking Dead Euro Tour Fox
Universal Pictures – Despicable Me 3 MediaCom
Warner Bros: Wonder Woman Project Warner Brothers


Technology & Telecoms

Brand/ Campaign Entered by
Canon: Live For The Story PHD Media
Deutsche Telekom: The Lenz MediaCom
E.on: Tomorrow Is .On Entered by Vizeum
Samsung: Samsung Gear S3: The Ultimate Survival Companion Entered by Samsung
Workplace: Workplace By Facebook Quartz Partnership Gyro


Travel & Tourism

Brand/ Campaign Entered by
Botswana Tourism: Botswana Tourism Rhino Project At ITB 2017 Botswana Tourism
Faroe Islands Tourism: Faroe Islands Translate Sansir and Mensch


Finavia Corporation: #LIFEINHEL Dagmar
Star Alliance: Connecting Cultures Wavemaker


Tel Aviv Lifeguard Tower Hotel The City of Tel Aviv


*About the World Media Group: The World Media Group, hosts of the independent World Media Awards, is a strategic alliance of the world’s leading publications which incorporates the Bloomberg Media Group, The Economist, Forbes, Fortune, National Geographic, The New York Times, TIME and The Wall Street Journal, plus associate members. Its aim is to promote award-winning journalism and the role of international media.