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Hard news struggling to keep people’s attention
Yesterday’s top story was publishers’ potential retreat to cat gif content, as keyword blocklists prevent the monetisation of real news. This follow-up from Amedia notes that the problems surrounding hard news actually lie deeper still, with audiences choosing not to seek out that news at all. Jacob Donnelly argues that we’re just burned out from four years of constant sirens going off, and it’s going to get worse before it gets better:
“Another thing is that we’re in a different economic climate. A year ago, the economy was much more robust, we had only just peaked in the stock market, and people were getting jobs left and right. Now, we have inflation, and there’s concern about going into recession. So, people’s focus is on more pressing things than the news.”
I would love to see evidence to the contrary, so please do send me any analytics you have about a sustained interest in the news. But between keyword blocking, exhausted audiences, adblocking and news avoidance, I think this is actually an opportunity for publishers to demonstrate their worth to the public. Now more than ever.
Facebook to shutter its Substack rival Bulletin By early 2023
Meta will be shutting down Bulletin, its newsletter subscription service, by early next year, a spokesperson confirmed. Meta closing down a service that it said would be a long-term project designed to help its users find an audience? I’m shocked, shocked. Well, not that shocked.
Turnarounds, or remaking a magazine brand
Another excellent entry from Brian Morrissey’s Substack. In this issue Bonnie Kintzer, CEO of TMB (home to Readers Digest and other lifestyle brands), explains what it means to both reader and writer to reinvent a magazine brand. Click through – and do check out the accompanying podcast episode if you can.
2022: A rollercoaster year for advertising, but some resilience amidst uncertain forecasts
On our second episode of the new season, we’re joined by Insider’s Lara O’Reilly to explore how the advertising market has had its post-pandemic recovery dented by economic uncertainty, and how publishers, platforms and brands are adapting.
This content originally appeared in The Media Roundup, a daily newsletter from Media Voices. Subscribe here:
