“Newsletter’s barrier to entry, reach and engagement is not just a nice to have, it’s essential.” Several major market forces have brought newsletters to the…
Third-party cookies will be disappearing entirely next year – and it’s just one of several updates to identity and data privacy the digital advertising industry…
Publishers face a dilemma. How can they offer addressable audience at scale to brands in a world where third-party cookies and Mobile Advertising IDs (MAIDs)…
TL;DR: When choosing an ad quality partner Andrew Fowler’s team at Assembly decided to approach this common digital publisher challenge in a very different way…
From a third lockdown, to postponed sporting events and the threat of one more canceled Christmas, 2021 was another rollercoaster year. As a result, customer-centric…
At the start of 2021, the digital advertising industry had its fair share of challenges to contend with. From the growing scrutiny around data privacy…
Smartphones have revolutionized our lives – we carry a powerful tool in our pockets that allows us to capture and share content immediately. Yet, one question…
Earlier this year, publishers and brands were united in their commitment to adopt first-party data solutions. Although 90% of marketers in the UK had no…
The digital advertising industry is experiencing more change than at any point in its history. Updates to mobile identifiers and browser data privacy policies have become…
It’s December 2021 and the headlines are full of numbers and statistics once again. Headline, top-of-the-hour news has rarely been quite as full as over…
Christmas is here, and publishers are in prime position to capitalize on the annual holiday surge in traffic and digital video viewership. An analysis of…
From the publisher’s point of view, managing the programmatic universe is an increasingly complex, chaotic environment to deal with. You just need to glance at…
The reason media companies have found success with branded content is because it’s what local businesses want. Over the past three years, the Meta Branded…
The past two years have remodelled the working landscape; 85% of UK adults who are currently homeworking now want a “hybrid” approach going forwards. For…