When the Ramblers asked Immediate to develop a campaign to grow awareness of the charity’s activities, boost web traffic and drive membership, we put our…
FLOC is defunct. Google’s original initiative to address privacy concerns and close the gap between targeting and tracking caused by the end of the cookie…
As the Cross Industry Programmatic Taskforce releases a toolkit to reduce online ad spend waste, digital advertising insiders have been responding to the news. The…
The desktop landing of Core Web Vitals (CWVs) shouldn’t be a surprise. Two years on from Google’s Page Experience announcement, publishers have had plenty of…
International Women’s Day seems like a fitting time to discuss the relationship between gender and media business performance. MDIF’s 25 years of experience in supporting…
Independent ad tech is having a moment. So far, attention has mostly centred around those working on resolving identity issues before Google starts its third-party…
International Women’s Day seems like a fitting time to discuss the relationship between gender and media business performance. MDIF’s 25 years of experience in supporting…
The covid pandemic may have staved off bankruptcy for many local news publishers, as the forgivable PPP loans offered a two-time infusion of capital to…
Technology has always been a cat and mouse game, with authorities constantly chasing to regulate the latest innovations. The to-and-fro in the digital ad space…
Gen Z is a generation that uses smartphones for everything, loves TikTok, and is used to influencers, sponsored content and native advertising After a decade…
Sponsored Content Google and Facebook hold the largest share of total US digital ad spend, 38.6% and 19.9%, respectively (Wordstream, 2020). Those numbers are comparable…
Brands have long recognized that women are an important consumer target. Women account for half of the population, and they make or influence over 85%…
Sponsored article Are your editorial workflows fit for the future? Or does your team struggle with inefficient processes and too many tools? Hear from the…