It’s never been more critical for publishers to take control of their first-party data and customer relationships The death knell for third-party data was sounded…
In today’s digital environment, content creators are having to exercise increasing levels of creativity in their quest to reach and engage with target audiences. This…
The digital media space is experiencing a reversal of its usual order. Typically, what matters to advertisers is seen as equally vital for publishers. Currently,…
The deprecation of the third-party cookie is forcing publishers to rethink the business models that they’ve been using to monetize their compelling content. Contextual advertising…
At AOP’s first in-person CRUNCH event of 2022, Charlotte Tobitt, UK Editor at Press Gazette, spoke with a panel of industry experts about audiences: how…
One of the highest search results around the keyword ‘paywall’ is bypass, which is a serious concern for publishers when integrating a paywall into their…
The creation of the Cross Industry Programmatic Taskforce earlier this year is a very encouraging and positive step forward. It is great to see parties…
How can publishers find the right balance between digital advertising and subscription models? How is the industry going to create a sustainable, long-term revenue model…
While it’s always better to have options, too much choice can drive confusion. In the race to find an alternative to third-party cookies, publishers and…
The programmatic ad market is evolving in response to recent tech developments and is shifting user-behavior patterns. While the changes may not be overwhelming, stakeholders…
Advertisers had little reason to smile at the outset of the pandemic. Budgets were slashed to the bone, consumers became more cautious, and figuring out…
“Our paywall conversion rates have increased by an impressive 40%” Digital publishers today face numerous challenges in finding new, innovative ways to build a sustainable…
With the replacement of Google’s Federated Learning of Cohorts (FLoC) with ‘Topics’ and the extension of the Privacy Sandbox to Android, the digital marketing industry…
5 things to consider when working with advertising partners on content-led marketing campaigns Every year, the World Media Group releases its Global Content Marketing Futures…
When the Ramblers asked Immediate to develop a campaign to grow awareness of the charity’s activities, boost web traffic and drive membership, we put our…