The programmatic ecosystem is consolidating and publishers are seeking more from their remaining SSP partners. But that’s not enough – to achieve revenue growth, publishers…
For smaller publishers looking to harness programmatic advertising, the challenges of creating their own tech stack can be insurmountable. White-Label solutions offer a powerful alternative.…
An email newsletter program not only helps with distributing content. It’s also a valuable means of gathering first-party data, which can then be used for…
In a previous article, Bohdan Kladkovyi shared tips on improving a publisher’s Google Core Web Vitals using news.amomama.com as an example. In this feature, he…
Lotame’s recent ‘Beyond the Cookie’ report examined how marketers and publishers are addressing customer acquisition and retention in the run-up to a post-third-party cookie landscape.…
The launch of ChatGPT has shaken publishing to its foundations, with naysayers predicting a dystopic literary future. Yet if harnessed in the right way, artificial…
Last year U.S. online sports betting broke all records. 2022 also saw five states launch online sports betting, including New York, bringing the number of…
Short-form video is gaining huge traction – YouTube Shorts are attracting 1.5 billion monthly viewers alone whilst TikTok witnessed a meteoric rise in 2022. Now,…
The World Media Group is an alliance of leading, global media organizations united in providing trusted and renowned journalism. Here, WMG’s Chief Executive, Belinda Barker,…
Video, audio, and gaming are all areas publishers need to explore and diversify into as economic storm clouds gather, says Lucy Zakrzewska, Director of Supply…
An annual event hosted by The World Media Group (an alliance of global media organizations including Reuters, The New York Times, Forbes, Fortune, and others), The…