The Information has made some extremely smart plays over the past few years – especially the ones that seem counterintuitive. Way back when the business information site launched its entry-level, shortform counterpart Ticker in 2019 there was debate about whether it would be additive to its existing audience, or would dilute and devalue the core news product.
Since then The Information has rocketed on, launching weekend lifestyle editions and sundry other services that continue to lend weight to Jessica Lessin’s core idea. As Anna Nicolaou writes for the Financial Times, its success has also bolstered the confidence of other publications looking to monetise high-value audiences through insightful news and analysis:
“‘It’s an updated [business to business] model. It’s far different from a consumer publication’, said Ken Doctor, founder of news start-up Lookout Local. ‘It’s a matter of: do you have enough talent to produce something really revelatory to a decision maker?’”
Has the day of the accelerated mobile page been and gone? Adam Tinworth collates a few examples suggesting that Google’s product is being phased out, with publishers including Search Engine Land noting that the proportion of their traffic from AMP dropped significantly.
Like a virulent, spiteful bad penny, Paul Dacre keeps popping up. After his bid to be Ofcom chief was torpedoed by the rest of the Tories’ sleaze coming to light, Dacre has been rewarded for his mediocrity by being reinstalled in the role he deserted three weeks ago.
We may not see the impact of ‘vulture capitalist’ firm Alden Global Capital’s snapping up of regional news publishers here in the UK, but its history speaks for itself. Those news deserts are only going to grow as Alden reduces papers to ghosts of their former selves.
This content originally appeared in The Media Roundup, a daily newsletter from Media Voices. Subscribe here: