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The Shift’s Sam Baker: How to make your own media (and conquer advertisers’ menopause fear)

Sam Baker never wanted to be a spokesperson for menopause. But with advertisers and magazines avoiding the issues midlife women experience, she wrote a ‘menopause…

Boom saloon’s membership banishes the gloom

Rachel Arthur is refreshingly optimistic. She is opening her newsroom to members – and she believes in doing good, portraying hope, and giving a voice…

Threads: A Gen Z perspective

Mark Zuckerberg’s new “Twitter Killer” has arrived. But questions have surfaced, especially from the key demographic it needs to be successful – Gen Z. Below,…

The story of Europe’s hottest TikTok news account: Ac2ality

???? Listen to this article For this week’s blog post we interviewed Gabriela Campbell, co-founder of an all-Spanish news media company, Ac2ality. We dive into the work…

Meta’s Threads is surging: What publishers need to know

Meta’s new Threads platform is going gangbusters, but mass migration from Twitter is likely to remain an uphill battle Twitter’s move on July 1, 2023, to limit…

The end of “free-for-all” internet? — What publishers need to know

Twitter limits could offer an unexpected boost for news publishers Recently, a pivotal announcement from Twitter owner Elon Musk sent shockwaves through the digital world.…

Publishers are finally getting serious about TikTok: How can they thrive?

For the past few years, TikTok has been the platform at the cutting edge of social media, with a rapidly growing, young cohort of users.…

AI is coming for search engines: What publishers can do about it

How can publishers prepare for a world without search? Let’s take a look. Generative AI tools like ChatGPT aren’t just coming for people’s jobs —…

The Online News Act may let Meta and Google decide winners and losers in the media industry

We examined policy documents and interviewed news media executives about their experience of negotiating with the platforms. What we found wasn’t all good news. The…

Publishers: Why Facebook traffic is falling, and how you can combat the decline

Industry-wide, publishers’ referral traffic from Facebook has been declining. Major publications such as Reach in the UK and Buzzfeed in the US have been affected, to varying degrees, by…

“Welcome to the era of spatial computing”: What publishers need to know about Apple’s Vision Pro

“Millions of developers now have months to build content. And once they do, Vision Pro’s potential could emerge in ways not even Apple understands.” “One…

Power dynamics in the creator economy: Social media platforms and creators

Dan Weinstein, Co-CEO & Co-Founder of Underscore Talent, outlines how becoming a creator takes persistence and dedication, but once a loyal audience is built up, power…

Publishers: In 2023, these are the best times to post on social platforms for highest engagement

Annual update highlights the best posting times for key social media channels The annual analysis of the best times to post to the major social…

The future of TikTok: What ChatGPT has to say

With the U.S. state of Montana this week banning TikTok here is a fascinating insight into what ChatGPT 4 predicts about the future of the…

Facebook referral traffic to publishers has ‘plummeted’

Analytics data shows how Facebook referral traffic to publisher sites has fallen Press Gazette is reporting that Facebook referral traffic has ‘plummeted’ on the back of Meta’s…

Publishers are starting to see Reddit as an opportunity

Reddit represents a significant audience development opportunity for publishers Clocking up more than 1.6 billion monthly visits from 430 million monthly active users across more…

“A more nimble system”: How Facebook is bypassing Apple’s data tracking restrictions with Meta Lattice

“We’ve designed Meta Lattice to drive advertiser performance in the new digital advertising environment where we have access to less granular data.” Facebook’s ad business…

“More adults use it than Twitter, Snapchat, TikTok or Reddit”: How LinkedIn is increasingly driving content discovery for publishers

Almost 60% of LinkedIn’s users are between the ages of 25 and 34, making it the single largest demographic to use the platform. And this…

MGID first ad platform to integrate with Google Web Stories

MGID becomes the first ad tech platform to offer publishers an integration with Google Web Stories, providing a new revenue stream for mobile-focused publishers. MGID,…

Elon Musk isn’t doing right by Twitter, Jack Dorsey thinks: The Media Roundup

Today’s roundup is brought to you by Chris AI in media: myths and misconceptions Our very own Peter Houston has written an article summarising some of…

The MX3 Innovators In Specialist Media Europe (consumer media edition)
How pioneering specialist consumer media publishers across Europe are reinventing business models and diversifying revenue
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Skills, Talent and Recruitment in the Age of AI
The state of skills, talent and recruitment across the media industry, with a special focus on the implications of the emergence of AI.
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Mx3 Leadership Report: Media For Interest-Based Communities
Rich insights on niche audiences and how to successfully engage and monetise them
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HOW TECHNOLOGY WILL SHAPE THE FUTURE OF MEDIA
Key presenters at FIPP Congress 2023 share their views on how technology – especially AI and Web 3.0 – will shape the future of Media
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AI implications on Gen Z audience development
Key insights into how AI is influencing Gen Z’s media habits
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Specialist Media Innovators in Europe
How specialist media businesses are reinventing business models and diversifying revenues
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Key trends from FIPP World Media Congress 2023
Key insights from many of the world's leading publishers
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Innovation in news media and journalism
Innovation – what it is, barriers to implementation and examples of innovation in practice
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AI and the Media
Insights on the consequences of AI for media companies
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Strategies for Navigating an Economic Downturn
Insights from several decision-makers on sustainable strategies for the future
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How PA Media’s RADAR AI and local news are using AI
In this interview, Andrew Dowdeswell, the editor of RADAR AI by PA, explains how he leverages AI to help local publishers produce high volumes of data-driven content quickly and efficiently. With a team of just five, they generate stories tailored to specific regions, ensuring accuracy through a meticulous review process. This interview was originally published on the Bright …
Was the cookie turmoil ultimately good for publishers?
The long-running cookie deprecation saga appears to have reached its inglorious end. But what have media businesses learned along the way? Chris Sutcliffe investigates… In the same manner as a team member who repeatedly promises to deliver their part of the project but never delivers, Google’s mooted deprecation of the third-party cookie limped along for …
Silicon Sages or Silicon Monsters?
Evgeny Popov is a New York based, global media executive with over twenty five years of experience spanning across multiple global territories. In this op-ed, for Mediaspace.global, Evgeny asks, “Are we ready for a future where our next boss could be a Silicon Sage?” If so, he argues, it calls for a shift in focus within …