Former head of digital at the Times, Alan Hunter, is arguing – somewhat against the established wisdom – that comment is at least as important as facts in news. He writes, “The fact-based side of news offerings looks increasingly commoditised.” For him, commentary and analysis are where publishers can distinguish themselves. “All the user data I’ve ever seen has shown this type of journalism to get more page views, more subscriptions and more engagement than vanilla news.”
This might be the first time we’ve linked out to Campaign’s new podcasting title PodPod. This piece on how blending in-person experiences with podcasts can bring benefits for both formats is excellent. It looks at the financial opportunities, but also what you’ll need to do to make your podcast work out there in the real world.
Good news at the Mark Allen Group. The B2B publisher is celebrating ‘yet another record year’ financially. Group turnover was up 37% to £60 million in the year to 31st March 2022 and profits before tax rose 54% to £9.4 million. The high cost of print has accelerated the group’s digital rollout – now 27% of revenue – but it doesn’t want to ‘impose digital on all our readers and advertisers’.
This episode we’re joined by Simon Owens to explore how publishers are weathering the ‘crypto winter’ and general disenchantment around emerging technologies. Will early experiments in the metaverse pay off for publishers, and why is AI image generation so exciting? Listen to find out.
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