Getting your Trinity Audio player ready...
|
Audience Engagement = Audience Respect
Engagement is one of those buzzwords; something we all acknowledge to be a worthy aim but not something we take much time to define beyond praising some nice upward trending metrics.
On his blog, Adam Tinworth has taken the time to unpack one of the biggest weaknesses in our broad conception of journalistic engagement – the widespread failure to listen to our audiences when they don’t agree with our editorial decisions.
Please read the piece. It’s way more nuanced than I can be here. But since out job is to provide you with the TL:DR, to build trust with your audiences you must be prepared to explain your choices to them. They shouldn’t set the agenda, but give them the respect of listening when they disagree.
How publishers are thinking about affiliate commerce in 2021
Publishers, some almost without trying, have benefitted from the revenues that affiliate commerce delivered through the pandemic. Digiday is reporting that this year some are starting to work on more intentional affiliate revenue strategies to grow the income stream as the e-commerce boom continues.
WordPress will turn your writing into a podcast
WordPress has partnered with Anchor to give publishers on the platform an audio option. Anchor, acquired by Spotify in 2019, will provide WordPress bloggers with the direct-to-speech tools to create podcasts for free from their sites. This is very cool, but we can’t help wondering how many really rubbish podcasts this is about to unleash.
State of the digital publishing market
In our latest Conversations episode, we were joined by Pugpig founder and CEO Jonny Kaldor to discuss what’s been happening in the world of digital publishing, and what to expect from 2021.