In the scramble to prove digital advertising works, some legacy performance measurement systems used for traditional media auditing were retrofitted for digital. That’s produced “catastrophic”…
At the Digiday Programmatic Media Summit late last year, 78 industry leaders discussed the hot topics in media. Here’s what they found…. Top findings: Almost…
With publishers realizing that they can no longer be wholly dependent on ads for their revenue, Purch is getting more serious about selling proprietary technology to other…
Sizmek Inc., the world’s largest independent buy-side advertising platform will now offer full transparency across its AI-enabled platform. The decision is designed to empower and…
The predictions are now a stark reality. Apple’s new Intelligent Tracking Prevention feature, rolled out with the latest version of its Safari browser in September, is taking a…