Publisher Advertising Information & Best Practices

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How to use AI to maximize revenue through digital advertising

Publishers are prioritizing their audience segmentation capabilities, with many consolidating audiences from different properties into one unified platform so that their total audience can grow…

“Flexibility above all”: How publishers can win ad dollars in 2023

In 2022, national brand U.S. ad spend reached nearly $100B, but brands are becoming more selective about where they invest. To succeed in this challenging…

Newsletter publishers see uptick in ad revenue: The Media Roundup

Today’s roundup is brought to you by Peter Newsletter publishers say they see uptick in ad revenue None of six newsletter companies spoken to by Digiday…

Publishers: Simplify your demand to make more revenue, not less

The programmatic ecosystem is consolidating and publishers are seeking more from their remaining SSP partners. But that’s not enough – to achieve revenue growth, publishers…

Why more publishers need to be testing FLEDGE

In six months, FLEDGE is expected to be available in Chrome, and in 18 months third-party cookies will be erased completely – so why are…

Is there a future for marketing attribution with the demise of third-party cookies?

Since the dawn of internet commerce, online marketing has been driven by the ability to freely use third-party cookies for user analytics, cross-site/behavioral targeting, retargeting…

Shifts in the programmatic market could benefit publishers

The programmatic market is moving from open to curated solutions, bringing access to ‘premium’ supply The programmatic market could be moving from an open marketplace…

Only half of advertisers believe legitimate news doesn’t pose a significant brand safety risk

Following 250+ interviews conducted in October 2022 with marketer and agency executives directly involved in the media brand selection decision, Advertiser Perceptions found that 75%…

How to future-proof your ad revenue? Prepare for cookieless monetization with PPIDs

As the use of third-party cookies becomes increasingly restricted, alternative identifiers are being sought to provide the same level of personalized user experiences and data…

7 ways publishers benefit from white-label ad platform deployment

For smaller publishers looking to harness programmatic advertising, the challenges of creating their own tech stack can be insurmountable. White-Label solutions offer a powerful alternative.…

6 digital advertising trends gaining momentum in 2023

Digital ad trends that publishers and advertisers should pay attention to this year When it comes to creating and supporting effective advertising strategies, publishers need…

Brand safety concerns recede as privacy, transparency and sustainability take center stage

IAB Europe’s 2023 Brand Safety Poll shows that publisher efforts to improve brand safety are working. In its place, however, are increased concerns over privacy,…

How Penske Media achieved 100% addressability with first-party data: Case study

Widespread changes to consumer privacy and data sharing are creating ripple effects throughout the ad industry. For Penske Media Corporation, owner of iconic brands that…

Publishers increase investment in growing Ozone platform

New signups bring the number of publishers in the shared advertising sales network to 35 The latest additions to the lineup of publishers signing up…

Local publishers, Deloitte to deliver business content, ad revenue for diverse audiences

The collaboration, funded by Deloitte, aims to help sustain local media, and bring financial and business content and insight to local publications who reach and…

DoubleVerify launches ‘Authentic Direct Solution’, enabling publishers to reduce brand suitability violations

With the newly launched Authentic Direct, publishers can automatically align with advertiser brand suitability settings on direct advertising campaigns. DoubleVerify, the platform for digital media…

Cookie walls: Collect compliant consent and monetize your content

Goal: Comply with data privacy regulations, collect compliant consent and monetize your audience simultaneously with a cookie wall Cookies are a pretty hot topic at…

Now is a testing time for a post-cookie world

While the sunsetting of third-party cookies has been pushed back (yet again) to the tail end of 2024, publishers must use this opportunity to test…

Time for publishers to surf the privacy-first wave

In Q3 2024, Chrome will phase out its support for third-party cookies over a two-month period. Now is the time for publishers to test out…

What are Private Marketplace (PMP) deals and how do they benefit publishers?

The world of programmatic advertising is booming. According to eMarketer, companies are expected to spend $123.22 billion on programmatic advertising by the end of 2022. In…

The MX3 Innovators In Specialist Media Europe (consumer media edition)
How pioneering specialist consumer media publishers across Europe are reinventing business models and diversifying revenue
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Skills, Talent and Recruitment in the Age of AI
The state of skills, talent and recruitment across the media industry, with a special focus on the implications of the emergence of AI.
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Mx3 Leadership Report: Media For Interest-Based Communities
Rich insights on niche audiences and how to successfully engage and monetise them
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HOW TECHNOLOGY WILL SHAPE THE FUTURE OF MEDIA
Key presenters at FIPP Congress 2023 share their views on how technology – especially AI and Web 3.0 – will shape the future of Media
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AI implications on Gen Z audience development
Key insights into how AI is influencing Gen Z’s media habits
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Specialist Media Innovators in Europe
How specialist media businesses are reinventing business models and diversifying revenues
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Key trends from FIPP World Media Congress 2023
Key insights from many of the world's leading publishers
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Innovation in news media and journalism
Innovation – what it is, barriers to implementation and examples of innovation in practice
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AI and the Media
Insights on the consequences of AI for media companies
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Strategies for Navigating an Economic Downturn
Insights from several decision-makers on sustainable strategies for the future
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