Digital Innovation Digital Publishing
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“We are in the midst of a massive reinvention”: Fortune Media launches new premium offerings

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Fortune Media has launched its new, premium offerings, including a faster, redesigned website, an immersive video hub, multiple new newsletters, and an upgraded print magazine, to be joined later this week by the “Fortune: Global Business News” app for iOS and Android. 

Fortune ()

Fortune is investing significantly in its journalism and platforms in an effort to better serve their audiences.

Fortune CEO Alan Murray says, “Fortune will be 90 years old next month, and we are in the midst of a massive reinvention that we believe will propel us through the next 90 years.” 

Online, an on-demand video hub will serve as an immersive, curated destination for Fortune’s exclusive videos, like the latest need-to-know executive insights from today’s business leaders, Fortune’s interview and analysis series, and a collection of the most compelling sessions from Fortune conferences.

The “Fortune: Global Business News” app will feature expert curation, newsletter subscriptions in an easy-to-read stream, and every story from Fortune’s print magazine and website.

Some stories on will be behind a registration wall. Once readers register with the site, they will have access to content across the website. In February 2020, Fortune plans to launch a tiered subscription model, beginning at approximately US$1.00 per week. 

On the print side, each physical magazine will serve as a curation of Fortune’s best journalism around a topic crucial to its readers, beginning with the February 2020 issue, “Artificial Intelligence,” on newsstands January 20. 

Fortune Editor-in-Chief Clifton Leaf says, “It has been an extraordinary privilege to create, hand in hand with my brilliant colleagues, a bold new design of this print magazine—one that captures in an even deeper sense Fortune’s longstanding passion for art, photography, and style.”

He continues, “Back in 1930, Fortune founder Henry Luce had wanted his pioneering magazine to ‘reflect Industrial Life in ink and paper and word and picture as the finest skyscraper reflects it in stone and steel and architecture.’ That mission still stands 90 years later—along with our enduring commitment to telling the global story of business in a clear, fair, indelible, and unforgettable way. The fact that we now get to pair this platform with a smart and blisteringly fast new website, elegant video portal, app, and more is a testament to the progress of the age.

“But Fortune’s unparalleled storytelling will remain the core of all of it.”

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