6 key learnings from INMA’s Subscription Summit 2020
Each week Twipe deep dives into different topics on the future of news. Subscribe to their newsletter here to never miss a story, or join the conversation…
‘ThinkIn’ outside the box: how publishers are using member-exclusive conversations to add value and originate stories
As publishers grow more sophisticated with their reader revenue strategies, one trend in its early stages is the introduction of group calls and meetups as…
The engagement metrics publishers are using to grow traffic, subscription and ad revenue
The Post and Courier of Charleston, South Carolina grew its digital subscriptions by 250% (from 1,700 to 6,000) between 2017 to 2019, reports Digiday. It…
Why local news outlets struggle with digital subscriptions
Comparing the economic health of national news outlets to their local counterparts almost feels like you’re comparing two entirely different industries. On the one hand…
“A long-overdue technological shift toward online privacy”: Firefox encrypts domain names. Google to follow.
Mozilla’s Firefox browser has begun to encrypt domain names by default. This will ensure that a user’s website browsing history cannot be accessed by third…
Why brand extensions are a great starting point for publishers interested in eCommerce
In developing eCommerce strategies, it makes strategic sense for publishers to identify propositions which build on their existing relationship with audiences. In a crowded market…
Programmatic accounts for 85% of US digital ad spending: IAB
Data growth leads to higher programmatic investment, enabling automated buying According to IAB’s Brand Disruption 2020 report released this week, US programmatic ad spend has…
Mobile web traffic has increased by an “astounding” 30.6% since 2017, study shows: Highlights for publishers
“Traffic to the top 100 sites globally reached 223B monthly visits in 2019,” according to Similarweb’s 2020 Digital Trends report. “While the volume is impressive…
“Bullish about the bundle”: The Information and Bloomberg trial year-long joint subscription
Powerhouse business and tech publishers The Information and Bloomberg Media have come together to offer a joint subscription to both titles in a trial which…
5 digital subscription trends for publishers, in charts
For many publishers, a key priority for the year ahead involves growing revenues from readers. This is nothing new. In recent years, the rise of…
“Users who visit three times a week are 8x more likely to subscribe”: Lessons in building habit-forming news products
People who read 10 times a month are 50% less likely to churn, according to research by Twipe. The company, which specializes in products for…
“The biggest change to News Feed since 2013”: Facebook is making it easy to bypass its algorithm
Not everyone is a fan of the Facebook News Feed algorithm. The algorithm ranks available posts that can display on a user’s News Feed based…
No, the podcast ‘gold rush’ isn’t over. Podcasting’s golden age is just beginning
It’s a well-trodden hype cycle in the media industry. Some new technology comes along and starts to take off, publishers rush to invest, it falls…
“A watershed moment for the business”: Instagram sees 20x more interactions than Facebook, and a bigger audience
The total audience on Instagram has surpassed that on Facebook globally for the first time, according to a new report. The Social Media Trends Report…
Google will pay publishers to “support a sustainable news industry”
First Facebook offered to pay publishers “millions of dollars”. Now Google is following suit. BuzzFeed CEO Jonah Peretti predicted almost a decade ago that major…
Why The Information’s paywall strategy is so successful
If you survey the field of publisher subscription models, you’ll basically find that the vast majority of media outlets utilize one of two kinds of…
“Clearly too big a space for publishers to ignore”: How Bonnier is leveraging its brands for licensing and eCommerce
Bonnier Corp., one of the largest special-interest publishing groups in America, is set to launch a line of Popular Science-branded STEM toys. The publisher has…
“Buy applause and show support”: YouTube rolls out a new monetization tool for creators
Within days of Google revealing—for the first time—how much revenue YouTube generates ($15 billion-a-year), it’s rolling out more ways publishers can make money off the…
Google to help publishers in Europe grow revenue, through their Subscriptions Labs program
The GNI Subscriptions Labs program will be expanded to Europe, building on the success of similar Labs in North America and Latin America, according to…
Crowdfunding: a publisher’s story
In 2015, publisher Sean Dagan Wood, launched a crowdfunding campaign to save Positive News and raised more than £260k. Talking to Mary Hogarth, he reveals…
