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Digital Spy launches first magazine exclusively with Apple News+, Hearst opens new product testing facility, and more
Back to the future for digital magazines
One news story we were not expecting to write here at WNIP this week was that a new digital magazine has been launched, custom-designed for none other than Apple News+.
The publisher is Hearst UK’s Digital Spy, the UK’s biggest TV and movies website. Digital Spy have never published a ‘magazine’ before as they’ve been wholly a digital site, which makes this especially curious.
The magazine has been created exclusively for Apple News+, and has been designed with assistance from Apple’s News team. It contains exclusive features, videos, interviews and illustrations from the world of TV, film and entertainment in a ‘premium and enhanced experience’ – or as we used to say in the digital magazine world a decade ago, it’s an ‘interactive edition’.
We could spend hundreds of words speculating about Digital Spy’s motivations for launching this, especially given the troubled history of digital magazines. But more interesting for now is Apple’s motivations. Apple News+ has been struggling for over a year – is this their solution to driving more subscriptions?
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Digital Spy launches its very first digital magazine, exclusively available on Apple News+
Custom designed by the Digital Spy and Apple News-teams, the new, interactive Digital Spy magazine premieres exclusive features, videos, interviews and illustrations.
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Building community around expertise: Insights from The Conversation
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See the rest of this week’s stories at whatsnewinpublishing.com