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The Guardian has more than 1 million recurring supporters: The Media Roundup

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Axios Scoop: The Guardian has more than 1 million recurring supporters

I’m finding it tough to get SCOOP-level excited about subscriber numbers these days, but Axios reporting that the Guardian now has 1 million regular paying customers is definitely a good news story. Just three years ago it had just over half that.

According to Axios, more than 1 million people now pay to subscribe to the Guardian’s apps or make a recurring financial contribution. Readers can contribute from £3 a month or take a digital subscription at £5.99 a month or £99 pounds annually. About half of the 1 million people who pay for The Guardian are from outside the UK, over 220,000 in North America.

In total, over 1.6 million people pay for Guardian content. That includes the 1 million people who pay recurring amounts for digital content, over 100,000 print subscribers, and about 500,000 people who give one-off donations. Pretty impressive for a publisher without a paywall.

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