third-party cookies • 3/3 • Media Makers Meet

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Study: Many publishers still looking for solutions to cover the loss of third-party tracking

Lotame, a global provider of data enrichment solutions for addressable advertising, has announced findings from its “Beyond the Cookie: The Future of Advertising for Marketers…

Follow the cookieless road

Cookies, consent & IDFA, oh my! As if 2020 wasn’t challenging enough, much like in Oz, publishers both big and small are grappling with their…

6 problems with Google’s FLoC (and 1 silver lining)

Last week Google caused a media storm by announcing that third-party cookies, which are due to be banned from Chrome in 2022, will be replaced…

Lotame Panorama ID earns industry support as third-party cookie deadline looms

Lotame, a global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, has announced that Magnite, the world’s largest…

Publishers can emulate the success of the walled gardens with the right value exchange

OPINION Last year it was estimated that the top walled garden ad-buying platforms – Google Ads, Display and Video 360 (Google’s DSP), Facebook’s Audience Network…

Publishers have an opportunity to win with the evolving role of identity

In a single blog post back in January, Justin Schuh, Director, Chrome Engineering, served notice that the time is almost up on the use of…

How Stylist has been preparing for life without cookies

Opinion/Case Study It has been a tough slog for online publishers over the past decade, who have faced challenge after challenge from the might and…

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The state of skills, talent and recruitment across the media industry, with a special focus on the implications of the emergence of AI.
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Mx3 Leadership Report: Media For Interest-Based Communities
Rich insights on niche audiences and how to successfully engage and monetise them
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HOW TECHNOLOGY WILL SHAPE THE FUTURE OF MEDIA
Key presenters at FIPP Congress 2023 share their views on how technology – especially AI and Web 3.0 – will shape the future of Media
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AI implications on Gen Z audience development
Key insights into how AI is influencing Gen Z’s media habits
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Specialist Media Innovators in Europe
How specialist media businesses are reinventing business models and diversifying revenues
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Key trends from FIPP World Media Congress 2023
Key insights from many of the world's leading publishers
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Innovation in news media and journalism
Innovation – what it is, barriers to implementation and examples of innovation in practice
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AI and the Media
Insights on the consequences of AI for media companies
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Strategies for Navigating an Economic Downturn
Insights from several decision-makers on sustainable strategies for the future
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