third-party cookies • Media Makers Meet

third-party cookiesMedia Makers Meet (Mx3)

“We’re NOT collecting more data”: How Gumtree is using first party data to replace cookies

In a post-cookie era, publishers are effectively adapting to maximise the potential of data through enhanced analytics. Surprisingly, the one thing they don’t need is…

Now is a testing time for a post-cookie world

While the sunsetting of third-party cookies has been pushed back (yet again) to the tail end of 2024, publishers must use this opportunity to test…

Time for publishers to surf the privacy-first wave

In Q3 2024, Chrome will phase out its support for third-party cookies over a two-month period. Now is the time for publishers to test out…

As urgency to find post-cookie solutions surges, how are UK publishers shuffling their tech stacks?

Lotame’s recent ‘Beyond the Cookie’ report examined how marketers and publishers are addressing customer acquisition and retention in the run-up to a post-third-party cookie landscape.…

Data in advertising: How can publishers retain user trust?

As more users expect transparency, control, and choice over how their data is used, how can publishers build consumer trust, protect user privacy, and create…

Progress in spite of chaos: Cookie-less advertising marches ahead

Following the release of Equativ’s latest Identity Indicator report, Marine Desoutter argues that amidst a deeply fragmented and uncertain landscape, the industry is at last…

Supply-side reluctance is Google’s biggest barrier

Will Google’s FLEDGE be the answer to the sunsetting of third-party cookies? The jury’s out, but if there is not greater engagement and involvement from…

The opt-out consumer: The impact of user consent on advertising and publishing

Despite Google’s decision to push back the deprecation of third-party cookies by another year, the data and consent landscape is transforming in real time. Husna…

Why audience experience should be a publisher’s top priority in a cookieless future

Cookieless identity solutions far outperform their predecessors in measurement potential and audience visibility, with some publishers already seeing a significant CPM uplift using cookieless identity…

As buyers move closer to the sell-side, publishers have an opportunity to deliver new value

TL;DR: Publishers have suffered far too long from giving away control to the Big Tech giants and, at such an early stage in the addressability…

Publishers: Stop relying on standard content taxonomies

The deprecation of the third-party cookie is forcing publishers to rethink the business models that they’ve been using to monetize their compelling content. Contextual advertising…

How publishers can make sense of the fragmented first-party ID landscape

While it’s always better to have options, too much choice can drive confusion. In the race to find an alternative to third-party cookies, publishers and…

The publishers’ guide to navigating the cookieless future

If we’ve learned anything by now, it’s that the cookie conundrum is a tough one to crack. In the years following its much-publicised declaration to…

“Advertising attention soared 31%”: News UK doubles down on editorial context

News UK, whose news brands include The Times, The Sunday Times and The Sun, has released research showing that digital advertising placed in a relevant…

Telco-verified IDs: What are they and why should publishers care?

Publishers face a dilemma. How can they offer addressable audience at scale to brands in a world where third-party cookies and Mobile Advertising IDs (MAIDs)…

How can publishers stop cookie deprecation from impacting their revenue?

At the start of 2021, the digital advertising industry had its fair share of challenges to contend with. From the growing scrutiny around data privacy…

Which‌ ‌way‌ ‌now?‌ ‌Publisher‌ ‌options‌ ‌for‌ ‌the‌ ‌ending‌ ‌of‌ ‌third-party‌ ‌cookies‌

What’s New in Publishing is proud to present Which Way now? Publisher options for the ending of third-party cookies a special insight report sponsored by Sovrn and written…

In a new ad tech landscape, a strong brand and publisher relationship is key

The digital advertising industry is experiencing more change than at any point in its history. Updates to mobile identifiers and browser data privacy policies have become…

How to thrive in a privacy-first ecosystem: Understanding the impact of cookie deprecation

The end of the third-party cookie may have been delayed, but publishers and brands must continue to experiment with compliant, sustainable approaches to ad targeting…

Two truths and a lie: Helping publishers prepare for the cookie’s collapse

Google Chrome’s decision to remove support for third-party cookies, now scheduled for the end of 2023, threw the digital ecosystem into a state of uncertainty.…

Mx3 Leadership Report: Media For Interest-Based Communities
Rich insights on niche audiences and how to successfully engage and monetise them
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HOW TECHNOLOGY WILL SHAPE THE FUTURE OF MEDIA
Key presenters at FIPP Congress 2023 share their views on how technology – especially AI and Web 3.0 – will shape the future of Media
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AI implications on Gen Z audience development
Key insights into how AI is influencing Gen Z’s media habits
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Specialist Media Innovators in Europe
How specialist media businesses are reinventing business models and diversifying revenues
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Key trends from FIPP World Media Congress 2023
Key insights from many of the world's leading publishers
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Innovation in news media and journalism
Innovation – what it is, barriers to implementation and examples of innovation in practice
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AI and the Media
Insights on the consequences of AI for media companies
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Strategies for Navigating an Economic Downturn
Insights from several decision-makers on sustainable strategies for the future
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Power dynamics in the creator economy: Social media platforms and creators
Dan Weinstein, Co-CEO & Co-Founder of Underscore Talent, outlines how becoming a creator takes persistence and dedication, but once a loyal audience is built up, power swings away from the platforms back to its natural home – the creator. Within the creator economy, the question arises: which entity holds the true power, creators or social media …
Inside the judging room: What can we learn about the future of digital publishing?
A peek inside the AOP Digital Publishing Awards judging room shows that publishers are becoming faster, smarter, and more creative in their strategies – and that quality journalism is alive and well in the UK. The AOP Digital Publishing Award entries never fail to showcase how many strides the sector has taken. Even in twelve …
Head of Newsletters at the FT, Sarah Ebner, on using newsletters to build communities
The Financial Times is one of the key email newsletter innovators, publishing over thirty-six newsletters (some as individual product offerings). Sarah Ebner, Head of Newsletters at the FT, and previously of the Daily Telegraph, explains how email newsletters can build and maintain communities. Although there has been plenty of talk of a renaissance in email …