Authenticity, sustainability and AI – the key topics from this year’s NYC Ad Week
It may seem like it is always Advertising Week somewhere in the world, but the biggie really is the New York event, which delivers perhaps…
Re-inventing the ‘Bible of Baseball’ – Rich Routman, CEO of Sporting News, on the renaissance in sports publishing
Sporting News may be one of the oldest sports publishers in the globe, with a story that dates back as far as 1886. Yet the…
Ozone’s shareholders announce new wave of funding for the publisher joint venture
Ozone’s shareholders – News UK, Reach plc, Guardian News & Media and Telegraph Media Group – have announced a new wave of funding following a…
Third-party monetization: How publishers can manage the potential of ad tech vendors
A number of larger publishers are switching to PMP deals and selling their ad inventory directly to advertisers, cutting out ad tech intermediaries. This option,…
Redefining the Premium Web?
The term ‘Premium Publishing’ is ubiquitous but can mean different things to different people. Seedtag’s David McConachie examines what the term really means, and why…
Data in advertising: How can publishers retain user trust?
As more users expect transparency, control, and choice over how their data is used, how can publishers build consumer trust, protect user privacy, and create…
How resellers can add value to a publisher’s unaddressable inventory
Since approximately 80% of brand spend targets half of a publisher’s supply, the unaddressable market is a huge opportunity for publishers looking to monetize every…
Progress in spite of chaos: Cookie-less advertising marches ahead
Following the release of Equativ’s latest Identity Indicator report, Marine Desoutter argues that amidst a deeply fragmented and uncertain landscape, the industry is at last…
Curation puts publishers back in programmatic’s power position
Streamlining the programmatic ecosystem (using curation) transforms publishers’ ability to close the gap between themselves and the premium advertisers that are their most valuable source…
MiQ acquires AirGrid, the privacy-first audience platform for publishers
MiQ’s first-ever acquisition marks a significant step in empowering the new world of cookieless digital advertising for both brands and publishers. MiQ, the specialist programmatic…
Publishers, don’t forget your real asset is your traffic
As cookies retreat into ad-tech history, publishers are hard at work to extract all the value they can from their first-party data. There is a…
Greater transparency for all? Industry experts react to new Cross Industry Programmatic Taskforce toolkit
As the Cross Industry Programmatic Taskforce releases a toolkit to reduce online ad spend waste, digital advertising insiders have been responding to the news. The…
Google’s Topics API announcement—what does this mean for the industry?
It’s been six months since the IETF 111 when Google engineers first announced their vision of a new iteration of FLoC built from site topics.…
Which way now? Publisher options for the ending of third-party cookies
What’s New in Publishing is proud to present Which Way now? Publisher options for the ending of third-party cookies a special insight report sponsored by Sovrn and written…
Sovrn //Signal: The next generation of ad optimization for publishers
Sovrn, the publisher technology platform used by over 40,000 digital publishers, has launched //Signal Segments, an advertising tool that empowers publishers to identify, target and…
IAB Europe: programmatic investment revenues continue to climb, video a key driver
IAB Europe, the leading European-level industry association for digital advertising, has announced the results of its annual ‘Attitudes to Programmatic Advertising 2021 Study’. Now in…
Why the pandemic is a reset button for independent ad tech, and how can we profit from it?
The advertising industry has been hit hard, the reasons for which are not only lockdown but also tightening privacy regulations and the monopoly of walled…
How curated marketplaces are helping boost publisher revenue
Since its inception, programmatic advertising has been constantly developing and has sought to drive efficiencies within the digital advertising landscape. However, technological advancements have come…
Integral Ad Science acquires Amino Payments
Integral Ad Science (IAS), the global leader in digital ad verification, has bought Amino Payments, a leading provider of programmatic advertising transparency for an undisclosed…
Ad spend is on the rise, fuelled by programmatic
As we head towards the end of a difficult year, positivity around ad spend is beginning to appear once again. The latest data from the…
