Harnessing 2020’s media quality lessons for greater publisher gains
It is understandable that people are eager to move on from the year no one expected, although that doesn’t mean the challenges and the progress…
Budgets fall, but optimism rises: The Q4 2020 IPA Bellwether report
Although concerns around the global pandemic continue to impact marketing budgets, the overall squeeze on ad spend is slowing. Not only is the decline less…
Integral Ad Science acquires Amino Payments
Integral Ad Science (IAS), the global leader in digital ad verification, has bought Amino Payments, a leading provider of programmatic advertising transparency for an undisclosed…
So, what’s going on with keyword blocking in digital advertising?
OPINION We’ve been having this conversation for years now – but thanks to a certain global pandemic, age-old digital advertising questions are rising up to…
Context, context — wherefore art thou context?
If Romeo had known that Juliet was simply sleeping, he may not have sipped the deadly poison. Sadly, Romeo was not privy to the Friar’s…
Opinion: Monetise with metrics
2018 was a challenging year for publishers, and Q1 of 2019 has proved to be no different. With the closure of further high profile publications,…
IAS and FreeWheel announce global measurement solution to verify video ad inventory
Leading third-party verification company, Integral Ad Science (IAS), and video ad-serving platform, FreeWheel (part of Comcast), have this week announced a new global partnership to…
