Viral publishers see sharp engagement drops on Facebook
WNIP reported last week how online publisher LittleThings had shut down after Facebook’s algorithm change cut its organic reach by 75 percent. But it’s not the…
Was LittleThings the canary in the coal mine for Facebook-dependent publishers?
The abrupt shutdown following Facebook’s recent algorithm change should make publishers nervous. LittleThings was a digital media startup that began in 2015 which published positive, uplifting…
Decline of organic reach on Facebook is affecting publishers’ branded-content studios
Over the past six months, the amount of money publishers spent to distribute branded content on Facebook has risen dramatically, according to Keywee, a content…
Pinterest, Google, & Instagram big winners as Facebook share of visits falls 8% in 2017
Looking back on 2017, we saw a major tide shift in how sites receive their traffic. After years of strong growth by Social Networks, Search finally…
The Facebook Armageddon
At some point over the past decade, Facebook stopped being a mostly harmless social network filled with baby photos and became one of the most…
Media execs talked about Facebook regulation in private meeting
Media execs have for years gathered together to gripe about Facebook and Google, but increasingly some are discussing a new concept — regulation. In a…
Facebook exits the newsroom: where does that leave publishers?
Facebook made its latest earnings announcement last week on the back of what Mark Zuckerberg dubbed a “hard” but “strong” year for the company. With time…
Google and Facebook make up less than 5 percent of publishers’ digital revenue
Google and Facebook are the biggest tech companies in terms of advertising and biggest traffic sources for publishers, but they still only account for less…
Three ways Facebook is letting down marketers
I believe 2017 will go down as the year Facebook “jumped the shark,” defined by Urban Dictionary as the moment “…when something that was once…
Are Facebook’s numbers just one big lie?
As agencies and marketers continue to throw good money after bad on online ad fantasies, the depth of their gullibility continues to amaze. Yesterday the…
Publishers brace for what happens if Facebook stops paying for live videos
Last spring, Facebook signed up nearly 140 media companies and celebrities to produce a regular stream of Facebook Live content. BuzzFeed and Tastemade, for instance,…
