Digital Innovation Digital Publishing Top Stories
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Publishers: AI prompt ideas to captivate younger audiences

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This is an excerpt from our free-to-download report, AI implications on Gen Z Audience Development

This chapter presents five innovative AI-driven strategies for transforming standard content into engaging, Gen Z-friendly formats. Using artificial intelligence technologies like Chat GPT and Midjourney, the chapter showcases techniques for creating interactive “breaking news” Instagram stories, trivia quizzes, enticing Instagram posts, humorous memes, and striking YouTube thumbnails.

Each section details the methodology of repurposing existing content – from a conventional news article to a YouTube video – into a novel, engaging formats that cater to Gen Z’s preferences. These strategies allow for the production of dynamic, immersive content without excessive time or resource investment, fundamentally reshaping your approach to content development.

Revolutionizing the process of presenting information, trivia, and other information to captivate Gen Z

Before we begin.

In order to follow along, you’ll need to complete the steps listed below. This is completely free to do.

  • Visit https://chat.openai.com/
  • Sign up for an account
  • Click “New Chat”
  • Experiment with a few queries
  • Set up complete – let’s get to work!

Breaking News Story Builder: Unleash Chat GPT’s Power for Gripping Narratives!

Idea 💡

Craft interactive “breaking news” on instagram stories that captivate Gen-Z with Chat GPT’s storytelling expertise. Start engaging

Origin 🚀

We began with a typical news article (view the original here) and set out to transform it into an attention-grabbing Instagram story, with the aim of increasing Instagram engagement and in-turn website visitors.

Makeover 🎨

Chat GPT became our newsroom star! We provided the AI with the news article, and it crafted a “breaking news” narrative. Next, using an intuitive design tool (like Canva), we created eye-catching visuals in line with Chat GPT’s recommendations.

Final product 🏆

Catchy “breaking news” Instagram story that takes 10 minutes and no extra resources to make which has a massive potential to drive people to the news website.

Insta-GPT Quizzes: When Chat GPT Turns News into Swipe-worthy Trivia!

Idea 💡

Instagram quizzes attract Gen Z by offering cool images and bite-sized content that encourages interaction and sharing. These quizzes make information sharing more fun by provides personalised experience that fit their fast-paced digital lives.

Origin 🚀

We grabbed a normal news article (view the original here) and decided to add some Gen Z touch.

Makeover 🎨

Chat GPT is our secret sauce again! We gave the AI the news story, and it cooked up cool quiz questions and multiple-choice options. In the prompt, we also asked design suggestions from Chat GPT. Next, we unleashed our creative side and used a user-friendly design tool (like Canva) to build the two visuals.

Final product 🏆

Insta-worthy news quizzes! Gen Z loves engaging, eye-catching content that’s shareable and easy to digest. It’s incredibly easy, ideal for publishers, and a guaranteed way to boost engagement!

Insta-News Makeover: Transforming Articles into Captivating Posts with Chat GPT

Idea 💡

It takes too much time and effort to manually convert news articles into instagram posts and captions? With Chat GPT it becomes effortless. With the right assignment for Chat GPT any article can become a gripping caption for an Instagram post.

Origin 🚀

We picked a standard news article (find the original here) and aimed to give it a Gen-Z twist for an Instagram post.

Makeover 🎨

Chat GPT played a vital role! We fed the AI the news story and asked it to generate a fun, interesting idea for an Instagram post, including a captivating caption and a description of what the post should look like. We also asked for hashtags to maximize reach. Next, with Chat GPT’s suggestions, we used a design tool (like Canva) to create an appealing visual.

Final product 🏆

A very cool Instagram post with an eye-catching caption! This method is incredibly easy, perfect for publishers looking to increase engagement on Instagram.

Meme-tastic News: When Chat GPT Transforms News into Viral Memes!

Idea 💡

Chat GPT spins news into side-splitting memes that Gen Z can’t resist sharing on the ‘gram. Get ready to laugh out loud as we make headlines hilarious!

Origin 🚀

We picked a standard news article (check out the original here) and decided to inject some humour, more precisely turn information into a meme.

Makeover 🎨

Chat GPT was our meme maestro! We provided the AI with our news story, and it generated up a comical meme concept that was sure to go viral. Next, we got artsy and used a user-friendly design tool (like Canva) to create meme magic. We merged background picture, Elon’s face and a caption. All suggested and described by Chat GPT in seconds and executed in under 10 minutes.

Final product 🏆

News-inspired memes that are equal parts funny and shareable! Gen Z adores content that makes them LMAO and is top match for social media sharing. Don’t forget to link it to your landing page and you are good to go

Thumbnail Titans: Midjourney & Chat GPT Helps Craft YouTube Thumbnails!

Idea 💡

Follow Chat GPT’s guidance and Midjourney assistance to design eye-catching YouTube thumbnails that hook viewers and boost clicks! Let’s create visuals that stand out on the platform! 

Origin 🚀

We asked Chat GPT for a creative idea for a YouTube thumbnail inspired by a specific topic or a video. We also requested a detailed prompt for a visual design that could be generated by AI MidJourney.

Makeover 🎨

Next, we harnessed the power of Midjourney to generate the custom image based on the prompt provided by Chat GPT. This image would become the centrepiece of our attention-grabbing thumbnail.

Final product 🏆

With our stunning Midjourney image in hand, we moved on to a user-friendly design tool (like Canva) to assemble our YouTube thumbnail. Following Chat GPT’s instructions, we crafted a visually appealing and clickable thumbnail to represent our video content.


This is an excerpt from our free-to-download report, AI implications on Gen Z Audience Development

With key insights into how AI is influencing Gen Z’s media habits – from content personalisation to combating information overload – the report demonstrates clearly how AI is becoming an essential tool in creating a more resonant media experience for Gen Z. 

Click here to access the report