At MX3, we wrote and talked a lot about the rise of niche media, the future of third-party cookies in ads, and the decline of scale in 2023. And did we mention artificial intelligence? 2023 has, after all, been declared “The Year of Generative AI”. ...
Video has ambushed the online world. The medium, certainly within the social space, and especially in short form, is now the primary mode for communication, entertainment, and marketing. What is still uncertain is where the battle between vertical and horizontal, short and long form, video...
"The way you stay on top of the constantly shifting sands is to be in every place you can be to make sure your audience has an opportunity to access your content wherever they are. That's how we've stayed ahead of every curve that digital...
“Hello! OMG, maths is such a struggle for me! 😩 I really need something super fun and engaging. Like, it should be interactive and not too boring, you know? Also, I'm always on my phone, so if there's an app or something, that would be...
Our recently launched report, Innovators in Specialist Media Europe (Consumer Media Edition) dives deep into twenty hugely innovative, and successful, European media companies. In this extract we look at how Blick (part of Ringier) engages its hiking and mountaineering enthusiasts. P.S. Our free-to-download report is available now....
Be part of our community of media leaders, innovators and mavericks from companies such as Condé Nast, Deutsche Welle, Financial Times, Flashes & Flames, Future, Her Campus Media, Industry Dive, Morning Brew, Questex, Ringier, The Wrap, Vox Media, and more as we gather in Barcelona,...
“Sometimes businesses make the mistake of thinking the market is broken, whereas it's just the business model that is broken. And when the business model is broken, that's when outside funding can be the solution because somebody can see more clearly what you can do...
“We are seeing the same trends that you're seeing in North America and Europe, and a large part of that is because the platforms themselves have made this increasingly possible and a lot easier.” There are some striking similarities between the media markets of Europe...
The last twenty years have seen a significant divergence in the evolution of German media. On the one hand, giant legacy companies like Axel Springer have cemented their status as digitally-driven key global players establishing important footholds in English language markets. Yet at the same...
Our exclusive pre-agenda offer for Mx3 Barcelona – summit for pioneers driving innovation in and across media verticals – ends one week from now, on 7 December. The Agenda The agenda brings international speakers from the creator-led, consumer, and B2B media world. While we work on confirming...
You may be familiar with the Buddhist saying: "The arrow that hits the bull's-eye is the result of 100 misses." For those who think like philosophers, this may ring true, but in the realm of B2B marketing, there’s no wriggle room for missed opportunities. Ask...
Media Makers Meet – Mx3 is delighted to launch its latest report, Innovators in Specialist Media Europe (Consumer Media Edition). Written by Carolyn Morgan, the report dives deep into twenty hugely innovative, and successful, European media companies and dissects the key learnings and takeaways. Our free-to-download...
Two of the industry's most dynamic media intelligence and business networks are partnering to enhance the sharing of business insights, networking opportunities as well as cross-promoting each other's events. MediaMakersMeet.com (Mx3) is proud to announce its partnership with Mediaspace.global. Mediaspace.global is an award-winning platform (‘Most...
It is Brighton and Hove Albion’s brilliant Italian coach, Roberto de Zerbi, that B2B Marketing CEO Richard O’Connor name-checks when he talks about the lessons he learned in his own rather stellar career. De Zerbi has brought the football club from the brink of extinction...
I’ve learned two intriguing things about the short-form video-sharing app TikTok in the past week. The first is largely insignificant, the second, however, is illuminating. As a start, I’m too old to ‘host’ TikTok videos. Why? Well besides my grey hair, if you were to...
Amid declining platform referrals and rising concerns over AI's influence with developments such as the Search Generative Experience (SGE), publisher channels for direct-to-consumer (DTC) engagement and monetisation are and must be very much in vogue. Earlier this month, Condé Nast CEO Roger Lynch announced plans to reduce...
There is much to learn from the affable Jean-Paul Reparon, a publisher based in the agricultural university town Wageningen in the Netherlands. The only way to navigate a highly emotive environment and media woes, Jean-Paul says, is to adapt and change. And while content may...
Media was always better when it owned direct relationships with its consumers. Then, conventional wisdom held that it is okay to disintermediate in the race for traffic and scale. Now, with developments such as Facebook falling out of love with news, Twitter going X on...
Amid the grandeur of the UK hosting the world's first global summit on AI safety last week, a question lingers: Beyond the politics and posturing, who is actually setting the pace in regulating AI, and how? It was while mending broken boilers for British Gas...
In a world of digital pivots, RBA’s, Alex Poderoso, has been through almost every (r)evolution over the last 25+ years. Once aspiring to become a journalist, his career plans took a turn when in the 1990s, he was inspired by, and “became enamoured” with, personal...
