The 46th FIPP World Media Congress held in Cascais, Portugal gathers leading figures from the global media industry to share insights, foster collaborations, and explore future trends. In the first of our series leading up to the event in June, we talk to FIPP’s interim MD, Alastair Lewis. Whether it’s the rise of generative AI, the mission for greater equality in the workplace or the state of digital advertising, the 46th FIPP World Media Congress, which takes place from 4-6 June 2024 in the picturesque seaside town of Cascais, Portugal, arrives at a time when the media industry is evolving faster…