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No notable budget cuts seen by podcast ad buyers: The Media Roundup

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Judges announced for 2023 Publisher Podcast Awards

Forgive us for making this morning’s lead story about about us, but we are very excited to be able to introduce our line-up of judges for the 2023 Publisher Podcast Awards. There are many familiar faces on the list – some who have judged for us since we launched in 2020 – and some super talented new judges joining us too.

This year’s Chair of Judges is Sam Baker, creator and host of the hit podcast The Shift. Sam knows publishing too as the former Editor-in-chief of Just 17, Company, Cosmopolitan and Red, and co-founder of the women’s digital platform, The Pool, with Lauren Laverne. We can’t think of a better person to chair the panel.

Go to the Publishers Podcast Awards site to see out full lists of judges and read all about what they are looking for as they work through the shortlisted entries for this year’s awards.

No notable budget cuts seen by podcast ad buyers

Digiday is reporting that, despite the general doom and gloom in the advertising markets, podcast ad buyers have yet to see notable budget cuts from their clients. They do warn though that the time of podcasts as the shiny new medium may be coming to an end – podcasts are considered just one of many channels where brands can put their money. FWIW, I think that kind of normalisation is a good thing.

Turning customer service into customer insight

This is just a great example of committing to customer research within an existing workflow. The customer team at Bonnier has used a mix of regular customer service calls and a new Slack channel to collect thousands of customer insights. The result is a growing knowledge base of customer comments that is fed back into product development. A perfect example of working smarter, not harder.

Mr Magazine on his new book, The Magazine Century

FIPP has an interview with Mr Magazine, Samir Husni, about the launch of The Magazine Century, a book looking at American magazines since 1900. This is the 2nd edition of the title; it was first published in 2010 by Professor David Sumner, who asked Mr Magazine to help him update the book with new chapters to bring it up to date. Fun fact, there were 5,500 magazines at the beginning of the last century and more than 18,000 by the end. Any guesses where the count will be at the end of this century?

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