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Facebook changes corporate name to Meta
Mark’s been thinking a lot about Facebook’s identity recently. The iconic social media brand might be one of the most used products in the world, but he’s worried that name just doesn’t encompass everything his business does. It’s so tightly linked to one product it can’t possibly represent everything the company will be in the future.
Better change that name then, call yourself Meta to fully reflect your ambition to build the metaverse of virtual work and social communities. One thing though, that future-facing rebrand won’t solve a single one of the societal harms the company formerly known as Facebook has been exposed for recently.
Good luck making the metaverse a thing Meta, but you know it wil take years, right? Meanwhile the misinformation, hate speech, radicalisation and general outrage will continue unchecked on your platforms, no matter what you call them. And actually, looking at Twitter right now, I’m not seeing anyone that doesn’t think the worst of your OG networks isn’t going to port straight onto Meta’s metaverse.
But nevermind – so long as you keep moving fast, who cares about the broken stuff?
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