Digital Publishing
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Gannett to stop Saturday print editions at 136 newspapers: The Media Roundup

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Gannett to stop Saturday print editions at 136 newspapers

I’m not going to lie, this story confused me a little. I’ve always viewed publishers’ plans to cut daily print editions but continue printing weekend editions as smart.

We’re in a hurry during the week and a quick hit of digital news makes sense. Weekends on the other hand are for leaning back – perfect for long-form print features in a bigger paper that I’m willing to pay more for.

So this report that Gannett is killing off more than 130 weekend titles struck me as a counter intuitive. Why give up on the opportunity to create a lux print experience? Unless of course weekend sales are so low that ditching the legacy cost is the only option. If that’s the case it doesn’t bode well for weekday print.

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