Whether markets go up or down, media revenue diversification and innovation will always feature in the top conversations of any of our summits and meetings worldwide.
Therefore, if money makes the media world go round, Barcelona, Spain, is a good place to be this March for two days of transformative conversations. Not only will several media leaders share strategies on stage, but attendees will have the chance to book meetings with experts who work and have worked at brands such as the Financial Times, POLITICO, The Times and Sunday Times, PressReader and The Economist.
Mx3 Barcelona takes place on 12-13 March 2024. With a strong focus on innovation in and across media verticals, it is for leaders, innovators and mavericks in Creator-led, Consumer and B2B media.
Monetising media will be part of several conversations throughout the two days, but we have several revenue-specific topics on the agenda, along with an opportunity to arrange meetings with revenue experts (and others) in our Huddles lounge.
See more about that below.
Our exclusive, discounted Early Bird offer on tickets for Mx3 Barcelona ends on Wednesday, 14 February.
ON-STAGE at Mx3 BARCELONA:
All on-stage conversations at Mx3 Barcelona are off-the-record to create a safe space for open and honest dialogue, so you must be in the room to be in the conversation. On-stage, you will hear from:
- Consumer media brands: Blick (Ringier,) Boom Saloon, Condé Nast, Deutsche Welle, Financial Times, Her Campus Media, RBA, The Shift, TheSoul, The Telegraph, Vox Media, and more.
- B2B media brands: A Media Operator, Agri Media, B2B Marketing, Future, Industry Dive, Kademy, Landwirtschaftsverlag, Questex, Splice Media, Skift, Wolves Summit, William Reed, and more.
- Experts including Natasha Christie-Miller, among others, a Senior Advisor to TED Conferences; Reed Phillips, CEO of investment firm Oaklins DeSilva+Phillips; Wolfgang Zehrt, an AI specialist from Germany; and Marco Olavarria of Berlin Consulting.
See the full agenda (subject to minor changes) here.
There is more below about monetisation-specific sessions.
HUDDLES @ Mx3 BARCELONA:
Our Huddles lounge is where you can book meetings with specialists across multiple disciplines to discuss challenges, solutions and opportunities.
We will open our meeting bookings platform a little closer to the date of Mx3 Barcelona, which will enable attendees to pre-book meetings with our Huddles partners across both days of the summit. The Huddles meetings are in addition to our normal networking opportunities.
There is more below about some of the specialists you can meet, with more to be announced soon.
SPEAKERS on MONETISATION:
Here are some of the on-stage conversations where monetisation will be the central theme:
Subscriptions with Skift
Jason Clampet co-founded the highly successful, hyper-innovative travel vertical Skift with Rafat Ali in 2012. Now also responsible for product as Chief Product Officer, Jason has transformed Skift’s subscriptions strategy over the past four years.
Advertising with Condé Nast
Advertising may sometimes get a bad rap, but it remains a key revenue stream for publishers. Lina Calzado, VP of Revenue Strategy Europe at Condé Nast in Spain, will discuss innovation in advertising at Mx3 Barcelona.
Events, membership and more with Agri Media, Boom Saloon and Wolves Summit
Rachel Arthur, Founder and Editor of Boom Saloon in the UK, Jean-Paul Reparon, MD of Agri Media in The Netherlands, and Mike Chaffe, CEO of Wolves Summit in Poland, discuss revenue strategies for independent Consumer and B2B media, including events, membership, and more.
Learning with Kademy
Victoria Mellor, Co-founder and Chairperson of Kademy in the UK will not only discuss the value of learning as part of a diversified revenue model but how you can build a whole business around professional development.
See the full agenda (subject to minor changes) here.
MONETISATION EXPERTS to MEET
Here are some of the specialists you can meet in our Huddles @ Mx3 Barcelona lounge area:
Kritasha Gupta and George Montagu
Kritasha is Head of Business Development at the Financial Times. Before that, she was Head of Business Development at POLITICO Europe for seven years. George is Head of Insights at FT Strategies and specialises in helping media brands grow sustainably, including through subscriptions, membership and more.
Michael Brunt and Alan Hunter
Michael and Alan are Co-founders of HBM Advisory, where they advise major clients on revenue and other strategies. Before HBM, Michael was GM of The Times of London and Publisher of The Economist. As the former Head of Digital at The Times and Sunday Times, Alan combines commercial and content savvy to develop integrated solutions.
Daniel Heffernan
Daniel is a technologist and Chief Product Officer (AdvantageCS) with vast experience in implementing tech solutions that help unlock value and diverse revenue streams. Talk to him about designing the right tech stack for your revenue operations.
Trevor Carroll and Zaida Calvete Norell
Over the years, PressReader has developed a global network across travel, tourism, libraries and education that drives partners’ content discoverability and revenues. Meet with Trevor and Zaida to discuss the latest trends and opportunities in adding consumer and B2B revenues for your brand.
Join us in Barcelona for these and other valuable on– and off-stage conversations.
Remember, our Early Bird offer ends on Wednesday, 14 February.
Cobus & the Mx3 team
