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“Don’t forget the long term goal of making money”: Lessons from award-winning publisher podcasts

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Back in March, we got together with 250 publishing and media professionals to celebrate the brilliant podcasts they are producing, whether it’s to test the waters with audio capabilities, reach audiences in new ways, and find sustainable revenue streams.

Sadly not all of the 77 shortlisted podcasts could win. Our team of 30 expert judges spent Christmas and New Year listening to a range of podcasts, from episodes on cooking the perfect roasted potatoes to series on male mental health, and even podcasts for kids!

The 12 category winners were podcasts of the highest standard, and are a strong example for any publisher looking to get into or up their own podcasting game. Our aim here at Media Voices and with the Publisher Podcast Awards is to promote best practice in podcasting, so our own Peter Houston has spent the last few months interviewing all the winners to find out exactly what goes into making an award-winning podcast.

Over the next few months, we’ll be releasing an interview each Wednesday with one of the winners. These have been carefully edited to give you the most important insights and takeaways in a concise, 15-minute episode.

Each episode will be posted below as it goes live.

New: Pilot TV Podcast’s Terri White

The winner of the 2020 Publisher Podcast Awards Entertainment category was the Pilot TV Podcast from Bauer Media. Editor-in-chief Terri White says podcasts are integral to a publishing brand and need a clear, easy to understand proposition. But, don’t be scared to evolve and don’t forget the long term goal of making money.

See the edited transcript of highlights from the interview here.

Republished with kind permission of Media Voices, a weekly look at all the news and views from across the media world.