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With MAPs, readers can have a month of access, as a treat
Despite apparent demand from readers, micropayments have yet to take off in any substantial way as a revenue generator for publishers. To be frank, it’s still a ballache to do a transaction for an amount that small, and no ‘wallet’ has yet gained widespread enough use to be worth it.
But as more publishers put up paywalls, readers are increasingly offered a binary choice when it comes to paying for journalism: either you subscribe, or you don’t read.
Here, Mark Stenberg sets out his vision for a monthly access payment, or MAP. Modelled on newsstand pricing, where a passerby can pick up a selection articles in a newspaper or magazine for a few dollars but no commitment, the idea of a digital ‘bundle’ – or a months’ worth of access to a site – makes more sense.
While this might go down well with readers, I suspect the issue here is with publishers who would much rather have the predictable monthly subscription fee coming in, even if they have to work harder for it.
10 tips on raising media money in your community
If you run a local news organisation that’s trying to figure out reader or corporate funding, here are some tips to get you started from a team who have developed their own Newsroom Partnership program and grown their community revenue to $250,000.
The Economist rolls out its first online course
The Economist is launching its new online executive education program, Economist Education. The first course, “The New Global Order: How politics, business and technology are changing,” lasts for six weeks and will cost £1,475 ($2,087). This is a smart way to make use of journalistic expertise, and we’ll be watching this with interest.
UK publishers face losing hundreds of millions in display ad revenue when Google switches off third-party cookies
Okay, but making money from methods that repeatedly violate privacy isn’t great either. This headline is based on the assumption that no alternative is put in place to make up the shortfall, which is why it’s so important that publishers have a solid first-party data strategy, and that the industry comes together behind a third-party cookie alternative.
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